Terra Seasoning Cube has earned the esteemed Product of the Year award at the 17th edition of the Leadership Annual Conference and Awards, an event that spotlights brands and institutions shaping Nigeria’s progress. Held under the theme “An Economy in Distress: Which Way Forward?”, this year’s gathering celebrated resilience, relevance, and innovation—and Terra stood out on all fronts.
Recognized for its unique blend of quality, taste, and social impact, Terra Seasoning Cube was lauded for not just elevating culinary experiences, but for bringing smiles to everyday Nigerians. Central to this recognition was its widely acclaimed “Unwrap Your Smile” campaign, which moved beyond conventional marketing to ignite a heartfelt movement of kindness and community support.
A Campaign That Seasoned Lives
At the heart of Terra’s success was its campaign's real-life impact stories, including that of Mrs. Shade Abidoye, affectionately known as “Mummy Esther.” Her story touched many: a hardworking woman running a small business and spreading warmth in her neighborhood, she was gifted a complete shop makeover and a consistent supply of Terra cubes. Her transformation became a powerful symbol of what Terra represents—adding joy and value beyond the kitchen.
The campaign resonated deeply with Nigerian families, further embedding the brand in households across the country. More than just seasoning, Terra positioned itself as a symbol of support and shared happiness.
Industry Recognition
According to Muazu Elazeh, Group Managing Director of Leadership Group Ltd, the award reflects Terra’s outstanding commitment to excellence:
“This award is presented to Terra Seasoning Cube for proving itself as a significant seasoning that offers an unbeatable combination of quality, flavour, and versatility.”
Echoing this sentiment, Probal Bhattacharya, Chief Marketing Officer of TGI Group, described the accolade as a meaningful endorsement of the brand’s mission:
“This award reinforces our commitment to consistently meeting the evolving needs of Nigerian consumers while upholding the highest standards of quality. At TGI, we take pride in developing products that resonate with everyday life, and Terra Seasoning Cube reflects that promise, delivering great taste and joy in every meal.”
Deepanjay Roy, Executive Director at TGI Group, attributed Terra’s growth to its continuous innovation and cultural relevance:
“From our diverse seasoning variants to impactful campaigns like ‘Unwrap Your Smile’, the brand is designed to enrich cooking experiences and stay ahead in the hearts of consumers.”
A Taste That’s Truly Nigerian
Available in Beef, Chicken, and Jollof flavors, Terra Seasoning Cube is crafted with wholesome, carefully sourced ingredients tailored to meet Nigerian culinary preferences. Offered in multiple pack sizes to suit a wide range of households, Terra brings consistency, aroma, and a rich homemade taste to every dish.
As the Leadership Annual Conference and Awards once again celebrates brands blending business with purpose, Terra Seasoning Cube shines as a beacon of how food can bring people together—not just at the table, but in spirit.
With its blend of flavor, innovation, and heart, Terra Seasoning Cube isn’t just seasoning meals—it’s seasoning lives.