South Africa’s beloved sports icons take on the challenge at OMO’s action-packed Game Day, to prove that pushing forward isn’t part of the game – it is the game.

OMO has officially entered the world of sport with a game-changing new movement, aligning with SA Olympian Caster Semenya and South African Rugby (SA Rugby) to champion resilience, perseverance, and the belief that every challenge—every "stain"— is an opportunity to grow from.

The partnership was unveiled at OMO’s Game Day at Inanda Club in Sandton, in an action-packed event that saw sports stars, media, and influencers get down and dirty in a series of fun yet challenging sporting activities. Award-winning broadcaster Thato Moeng brought the energy as Game Day host, rounding up powerhouse Springboks: Pieter-Steph du Toit, Willie Le Roux, Mannie Libbok and Elrich Louw. Alongside them was Olympic running titan Caster Semenya, setting the perfect scene to launch OMO’s ‘Stay Unbeatable’ movement.

OMO’s bold move into sport is part of the Stay Unbeatable movement, recently launched with a powerful TV commercial featuring Caster Semenya, an athlete who embodies resilience like no other. The campaign brings to life OMO’s philosophy of "Play On" by sharing that true growth comes from pushing forward, no matter how messy life can get.

Left to Right: Gareth Marshall, Head of Sponsorship: Unilever Southern Africa; Nomaswazi Sibetha, Senior Brand Manager: Unilever; Mphothe Elizabeth Mokwena, Homecare Marketing Lead: Unilever Southern Africa; Mannie Libbok (Springbok); Caster Semenya; Willie Le Roux (Springbok); Ana Maria Panait, Laundry Portfolio Manager: Unilever Southern Africa; Pieter-Steph du Toit (Springbok); Ammarah Issufo, Homecare Marketing Manager: Unilever Southern Africa