The Need for Strategic Collaborations
Stakeholders argue that partnerships between NTA, NBC, and private media giants could establish a sustainable framework for Nollywood’s continued evolution. For decades, companies like MultiChoice, through its Africa Magic channels, have driven the industry’s growth by elevating production standards and creating job opportunities. More recently, the entry of streaming giants like Netflix and Amazon Prime Video has expanded Nollywood’s global reach, leading to higher production budgets, improved storytelling, and increased international distribution.
However, experts insist that public institutions like NTA, with their vast reach and resources, must do more to support the industry. Renowned filmmaker Chris Ihidero remarked, “NTA once played a pivotal role in the development of Nigerian storytelling, but over time, it has lost its influence. It must step up and actively participate in the sector’s growth.”
The Role of NBC in Policy Reform
Beyond NTA, the NBC, as the industry’s regulatory body, is also expected to play a significant role. Media consultant Aisha Lawal asserts that the commission must update its policies to reflect the realities of modern filmmaking and broadcasting. “The NBC should ensure that its regulations encourage growth rather than stifle creativity. We need policies that support distribution, funding, and training,” she said.
Grassroots Filmmaking and Talent Development
A major area where NTA can make an impact is in grassroots filmmaking. Many aspiring filmmakers struggle with access to training and opportunities, a gap that could be bridged if NTA establishes initiatives similar to the MultiChoice Talent Factory (MTF). The MTF, which has trained over 7,700 young creatives in six years, provides technical skills, mentorship, and industry exposure.
“The MTF has impacted thousands of young talents. Imagine what NTA could achieve with its nationwide reach,” said film producer Uche Eze. Training programs like these ensure that Nollywood remains competitive as storytelling and production quality become increasingly sophisticated.
Screenwriter Kemi Ogunde emphasized the need for structured training pipelines for young talents, warning that “without training, we risk losing potential future stars.”
Investment in Digital Content and Distribution
With the rise of streaming platforms, the demand for high-quality digital-first productions has surged. Nollywood director Niyi Akinmolayan suggests that if NTA partners with private entities, it could produce original series and films tailored for both local and international audiences.
Additionally, the industry struggles with film distribution, piracy, and a lack of structured channels. “We need a comprehensive distribution framework that includes cinemas, streaming services, and TV networks,” said media executive Adeolu Olanrewaju. Experts believe that collaboration between NTA and streaming platforms could bridge this gap, ensuring that more Nigerian films gain international exposure.
Knowledge Transfer and Mentorship
Another crucial element for Nollywood’s sustained growth is the transfer of knowledge between veterans and newcomers. In Hollywood, institutions like the American Film Institute (AFI) provide mentorship and training programs for young creatives.
“Nigeria needs a similar model where established industry figures can groom new talent,” said film scholar Adamu Bala.
The Role of Government Support
Stakeholders also stress the importance of government support in Nollywood’s development. While countries like South Africa and Kenya have introduced tax incentives for film production, Nigeria is yet to fully explore this avenue.
“If the government offers tax breaks and funding, Nollywood can compete on a global scale,” said entertainment lawyer Funmi Adewale.
A Call for a Structured Ecosystem
Industry strategist Mary Okonkwo believes that collaboration between public and private players is key to ensuring Nollywood’s long-term success. “It’s about working together, not competing. The industry benefits when all players are aligned.”
Echoing this sentiment, award-winning filmmaker Kunle Afolayan emphasized that Nollywood’s success depends on a well-structured ecosystem that supports filmmakers at all levels, with NTA and NBC playing critical roles in shaping the industry’s future.
“We cannot rely solely on private sector investments. Public institutions must be actively involved,” Afolayan said.
Conclusion
The growth of Nollywood is a testament to the resilience and creativity of Nigerian filmmakers. However, for the industry to reach its full potential, a more engaged and proactive approach from NTA and NBC is necessary. By embracing partnerships, fostering talent, updating regulations, and investing in digital content, these public institutions can play a defining role in Nollywood’s journey to becoming a global entertainment powerhouse.