Popular Nigerian billionaire and socialite, Obi Cubana, has responded to the social media drama surrounding his alleged adopted son’s claim to the “next-of-kin” title. The incident, which quickly went viral, sparked public debate and drew mixed reactions across various platforms.

The controversy began when a young man—described online as Cubana’s adopted son—posted a TikTok video in which he referred to himself as Obi Cubana’s next-of-kin. In response, Cubana shared a photo of his biological first son on Instagram, publicly stating that he was his rightful next-of-kin. While his statement seemed clear-cut, it triggered backlash from some netizens who felt the move was unnecessarily dismissive or could have been handled more diplomatically.

In a bid to quell the tension and perhaps clarify his stance, Obi Cubana returned to social media with a more inclusive message. This time, he shared photos of all his children, accompanied by a caption that emphasized unity and love within his family.

“We Vaib, we bond, we cruise, they talk! Las las, all of us na next-of-kins! Ngwanu, anyi apuo!” he wrote, pairing the lighthearted message with family-focused hashtags such as #familybusiness and #okpataozueora1.

The post has been widely interpreted as a form of damage control—an attempt to defuse criticism and reaffirm his commitment to every member of his family, biological or otherwise.

Netizens React

As expected, Cubana’s updated post drew a new wave of comments, this time with a mix of support, humor, and lingering criticism.

  • @jernald_couture_ commented: “Obi Cubana’s got more than enough wealth to go round. Next of kin or next of Kingsley, everybody benefits in the end.”
  • @veevogee added: “Oya owner of property say everybody na next of kin. Can we all face front now????”
  • @adichie_jrn questioned the timing: “Adopted or not. What if Alex is older than him!??”
  • @iamc.assy shared a more critical take: “This is exactly what he should have done yesterday instead of being biased, Oke mkpi.”
  • @prettymikeoflagos, in his usual playful tone, wrote: “Ceo na only 50th birthday u do ooh, we still going to do 100th birthday, make all next of kin rest first… time still plenty.”
  • @rufustuoyo26 simply labeled the post: “Damage control.”

Despite the backlash, Obi Cubana’s latest message has been generally well-received as a mature pivot toward family solidarity. Whether intentional or not, his words seem to suggest that in his household, titles are less important than shared love and legacy.

As the dust settles, it’s clear that the businessman is keen on maintaining a public image of balance and unity—particularly in a season marked by celebrations of his 50th birthday and the deep bonds that define his family life.