In a move aimed at further enhancing the brand development of the Nigeria Premier Football League (NPFL), MatchRoom Sports and Media Limited has presented its comprehensive 2023/24 NPFL Sponsorship and Brand report to the Group Managing Director of GTI Group, Mr. Abubakar Lawal. The research, conducted annually by MatchRoom, was presented by the firm's Managing Director/Chief Executive Officer, Ojeikere Aikhoje, at GTI's corporate headquarters in Marina, Lagos.

GTI Group has been a significant strategic partner in the growth and development of the NPFL brand over the years. Recognizing this crucial role, Aikhoje emphasized that the annual research undertaken by MatchRoom is designed to provide NPFL brand managers with valuable insights to steer the league's brand in the right direction.

"MatchRoom believes in football research to enable NPFL brand managers find the right direction for the brand," Aikhoje stated. He further added that the report included specific recommendations tailored for GTI, aimed at propelling the NPFL to even greater heights.

Receiving the report on behalf of GTI Group, Mr. Abubakar Lawal expressed his appreciation for MatchRoom's proactive initiative. "This is a good development. We will look at areas of collaboration," Lawal remarked, indicating GTI's commitment to leveraging the research findings for the benefit of the league.

Ojeikere Aikhoje brings a wealth of experience to the table. Through MatchRoom Sports and Media Limited, he provides expert research, strategic insights, and practical solutions to a diverse range of sports organizations, clubs, federations, and brands. 

The firm specializes in helping these entities navigate complex managerial and organizational challenges, ultimately contributing to their growth and success. This latest research endeavor underscores MatchRoom's dedication to the advancement of Nigerian football through data-driven strategies.