In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, sent a simple wish into the world:

"Attend Cannes Lions 2025. Universe, do your thing."

Little did he know, the universe wasn’t just listening—it was working behind the scenes to deliver something even greater.

Not only will Aleshinloye attend the prestigious Cannes Lions International Festival of Creativity for the first time this year, he’s doing so as a Media Lions jury member—a monumental achievement both personally and for the African creative community he proudly represents.

“I am incredibly humbled and honoured to be serving as a Media Lion jury member at the Cannes Lions International Festival of Creativity,” Aleshinloye shared.
“From Lagos to the world, I carry with me the incredible boldness of African creativity, the power of community, and that unshakable Nigerian spirit.”

For Aleshinloye, this moment transcends personal success.

“This one is for all of us—for every colleague, mentor, challenger, and believer. For the culture, for the continent, and for the brand we are building each day. Africa is not coming—we are here, and we are just getting started.”

With over 14 years of experience in media and marketing, Muyiwa Aleshinloye has played a pivotal role in shaping the success of global brands like Nestlé, VISA, Pepsi, and Samsung across Sub-Saharan Africa. Currently, he leads Publicis Media’s operations across 22 countries, reaching more than 600 million people and managing multi-million-dollar budgets with precision, innovation, and strategic excellence.

Remarkably, Aleshinloye began his career with a Biochemistry degree—a foundation he credits for his unique blend of scientific rigor and creative insight. Known for his culturally intelligent, data-driven campaigns, he has consistently crafted work that resonates deeply with audiences, earning acclaim for projects with brands like MAGGI, MILO, and VISA.

Beyond his corporate achievements, Aleshinloye is passionate about education and mentorship. He has trained professionals globally in digital innovation, championed digital and STEM education through partnerships with organizations like DigiClan Africa, and tirelessly supported the growth of young talent in the African advertising ecosystem.

His appointment as a Cannes Lions juror is more than a personal milestone—it’s a powerful symbol of Africa’s burgeoning influence on the global creative stage. It signals the rise of a new generation of leaders: bold, strategic, globally minded, and deeply connected to their cultural roots.

As Cannes Lions 2025 draws near, Muyiwa Aleshinloye stands as a beacon of inspiration—a reminder that even the simplest dreams, shared with hope, can transform into historic achievements.