MTN Nigeria has officially rebranded its fibre broadband service from MTN Fibre Broadband to FibreX, marking what it describes as a significant evolution in its efforts to support Nigeria’s digital future.
The announcement was made on Friday by the company’s Chief Broadband Officer, Mr. Egerton Idehen, who emphasized that the name change reflects more than just a cosmetic update—it is a reaffirmation of MTN’s commitment to enhancing digital inclusion and broadband accessibility across the country.
“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey,” Idehen said.
Aligning with the National Broadband Vision
The rebranding comes at a time when Nigeria is actively working towards the goals set in its National Broadband Plan (NBP) 2020–2025, which aims to achieve 70% broadband penetration by 2025. This ambitious target includes providing internet speeds of at least 25 Mbps in urban areas and 10 Mbps in rural locations.
MTN says the FibreX initiative is a key part of its broader strategy to help meet these targets by expanding infrastructure and improving access to high-speed internet.
“By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth,” Idehen stated.
Scaling Up Fibre Infrastructure
A cornerstone of the FibreX rollout is MTN Nigeria’s continued investment in fibre optic infrastructure. Idehen disclosed that MTN is supporting the Federal Government’s target of expanding the national fibre optic footprint from 35,000 kilometers to 125,000 kilometers. The planned deployment of an additional 90,000 kilometers of fibre optic cables will significantly boost broadband capacity nationwide.
Although the core technology—FTTH (Fibre to the Home)—remains unchanged, MTN believes the rebrand to FibreX creates a more contemporary and relatable identity for users.
“While the service continues to rely on our powerful FTTH infrastructure, the new brand name represents a more modern, relatable, and emotionally engaging identity,” Idehen explained.
The name FibreX, he noted, was selected to better resonate with consumers, spark curiosity, and convey a forward-looking experience tailored to the needs of today’s digital homes.
Enhancing Customer Engagement
As part of the rebrand, MTN aims to ramp up consumer education and outreach in what it terms “home-passed locations”—areas where homes and businesses are within reach of its fibre network and can be connected upon request.
“The goal is to educate and excite consumers in home-passed locations about the benefits of FibreX,” Idehen added.
The telecom giant sees this as essential in ensuring that more Nigerians can benefit from faster, more reliable internet services, particularly as digital services become more integral to daily life, education, and business.
Strategic Partnerships for Broader Reach
In addition to the FibreX initiative, MTN Nigeria is also strengthening its infrastructure collaboration with Airtel Africa. The two companies recently announced a network-sharing agreement covering Nigeria and Uganda.
According to the terms, the partnership will involve sharing existing and future fibre infrastructure, including the Radio Access Network (RAN), to improve service quality and optimize operational costs. The collaboration reflects a growing trend among telecom operators globally to work together in expanding reach and improving efficiencies.
The scope of the agreement may extend to other African markets, with similar arrangements being explored in Congo-Brazzaville, Rwanda, and Zambia.
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