The handover ceremony, held with glamour and purpose, signifies more than just a gift—it represents a shared commitment to empowering Nigerian women and celebrating cultural pride. Ogah, a lawyer and model, received the sleek luxury sedan as a symbol of innovation and excellence, both hallmarks of the Changan brand.
A Car that Symbolizes a Purposeful Journey
Omar Karameh, Group Executive Director of Mikano International Limited, highlighted the essence of the collaboration:
“This initiative is not just about the car; it is about recognizing the iconic symbolism of the Miss Nigeria pageant. From a photo contest in 1957 to a platform for female excellence, Miss Nigeria continues to produce women of substance.”
Karameh emphasized Mikano's ongoing support for Nigeria’s creative industries, referencing key partnerships such as with Afriff, Africa’s largest film festival.
“The legacy of Miss Nigeria is not just about beauty; it’s about strength, intelligence, and leadership,” he noted. “By celebrating these remarkable women, we pave the way for a brighter and more empowered Nigeria.”
Women Empowerment at the Core
Joelle Haykal, also a Group Executive Director at Mikano, reaffirmed the company’s alignment with Miss Nigeria’s 2025 theme: “Cultural Heritage and Community Engagement.”
“This partnership represents our commitment to empowering women and supporting local talent within our communities,” she stated.
The automotive collaboration finds synergy in Changan Automobile’s global “Her Power” initiative, as shared by Tom Yin, Vice General Manager of Changan MEA.
“This beauty pageant aligns perfectly with our mission to celebrate the wisdom, leadership, and cultural advocacy of women across the world,” Yin said. “We hope this collaboration inspires a new generation of women to pursue their dreams and shine in their fields.”
L-R: Mr Omar Karameh – Group Executive Director, Mikano International Limited; Mr Mofid Karameh – Chairman Mikano International Limited; Ms Doris Ogah – (45th Miss Nigeria); Mr Peng Tao (Executive VP, Changan Auto), Mr Tom Yin (Vice General Manager, Changan MEA) at the presentation of Eado Plus Luxury Sedan (Changan) to 45th Miss Nigeria by Mikano Motors in Lagos.
A Reign of Purpose
An emotional Doris Ogah expressed gratitude during the handover:
“Winning Miss Nigeria is a life-changing experience. This car is not just a vehicle—it represents the journey ahead, filled with advocacy and impact. I look forward to using my reign to inspire and empower young girls across Nigeria.”
Reviving Miss Nigeria with Purpose
Veteran Nollywood actress and Chairperson of the Miss Nigeria Board, Rita Dominic Anosike, emphasized the vision of the revamped Miss Nigeria brand:
“Reviving Miss Nigeria has never just been about a pageant—it’s about creating a platform that celebrates brilliance, ambition, and cultural pride. With partners like Mikano, we are not just crowning queens; we are empowering a generation.”
Mofid Karameh, Chairman of Mikano International, proudly noted that Changan remains unmatched with its six-year warranty and unwavering dedication to quality, promising continued excellence and impact-driven partnerships.
This partnership between Mikano Motors, Changan, and Miss Nigeria sets a new standard in blending fashion, empowerment, and corporate responsibility—fueling a movement that uplifts not just queens, but an entire generation of Nigerian women.