The high-profile ceremony, held at the Naval Dockyard in Victoria Island, Lagos, brought together key players in Nigeria’s marketing and advertising landscape to celebrate innovation, excellence, and forward-thinking contributions across the industry.
Recognized for his innovative approach to brand strategy, Peter James was lauded by the judges for his analytical depth, commercial insight, and progressive leadership in driving impactful marketing campaigns. His ability to blend creativity with business intelligence set him apart in a competitive field of candidates.
“I am honored to be selected as the winner amongst other brilliant applicants,” James remarked during his acceptance speech. “This is not just a personal achievement, but a reflection of the support and teamwork at FrieslandCampina. I remain committed to driving innovation and contributing meaningfully to the growth of marketing in Nigeria.”
James’s recognition at the ADVAN Awards comes on the heels of earlier successes, including two awards at the FrieslandCampina WAMCO Specialized Nutrition Conference in 2022. His consistent rise in the marketing industry reflects both his individual excellence and the supportive environment fostered by FrieslandCampina.
Speaking on the award, Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, expressed pride in James’s achievement: “Peter exemplifies the type of leadership and creativity that will shape the future of marketing in Nigeria. We are immensely proud of his accomplishments.”
The ADVAN Awards, widely regarded as one of the most prestigious recognitions in the Nigerian marketing sector, aim to spotlight outstanding performance and innovation across various categories. The “Future Leader of Marketing” award is specifically designed to recognize young professionals who are redefining industry standards and demonstrating clear potential for transformative leadership.
Peter James’s win not only celebrates personal success but also reinforces FrieslandCampina’s commitment to nurturing talent and driving strategic excellence within its marketing teams.
As the industry continues to evolve, thought leaders like Peter James are helping to shape a more dynamic, data-driven, and consumer-focused marketing future for Nigeria and beyond.