Toyin Abraham’s latest comedy-drama, Alakada: Bad & Boujee, has officially grossed N500.3 million at the Nigerian box office, securing its place as the fifth highest-grossing Nollywood film of all time, unadjusted for inflation. The film, which premiered on December 20, 2024, has maintained strong audience interest throughout its 13-week theatrical run, showcasing its enduring appeal and the growing commercial strength of Nollywood.
A Blockbuster Opening and Sustained Success
Alakada: Bad & Boujee opened to an explosive start, earning N134 million in its debut week and surpassing the N100 million mark within days. The film’s early success was fueled by strong word-of-mouth buzz and high pre-release anticipation. Advanced screenings contributed N6.6 million, while its opening weekend alone generated N58.6 million. Between December 27, 2024, and January 2, 2025, the film added another N150 million to its earnings, bringing its cumulative total to N285.9 million within just two weeks.
The Alakada Franchise Continues to Shine
Directed by Adebayo Tijani and written by Toyin Abraham, Alakada: Bad & Boujee is the latest installment in the popular Alakada franchise. The film follows the comedic misadventures of Yetunde Animashaun, played by Abraham, a young woman from a modest background who fabricates an extravagant lifestyle on social media to infiltrate high society. The movie humorously explores themes of self-acceptance, social media deception, and the pressures of maintaining a curated online persona.
The film boasts a star-studded cast, including Odunlade Adekola, Ini Edo, Bimbo Akintola, Ronke Odusanya, and Okusanya Lolade, whose performances have been widely praised for their comedic timing and relatability. Supporting roles from Yhemolee, IK Ogbonna, and Chimezie Imo further enhance the film’s appeal, making it a standout in the comedy genre.
Strategic Release and Distribution
Distributed by FilmOne, Alakada: Bad & Boujee benefited from a strategic holiday season release, capitalizing on increased cinema attendance during the festive period. The film’s sustained box office performance underscores Nollywood’s growing ability to produce commercially successful content that resonates with audiences.
Toyin Abraham: A Nollywood Powerhouse
Beyond the success of Alakada: Bad & Boujee, Toyin Abraham has cemented her status as one of Nollywood’s most influential filmmakers. She has acted in, produced, and directed several hit films, including Alani Baba Labake, Ijakumo: The Born Again Stripper, and Ebimi Ni. Her talent has earned her numerous accolades, including a Best Supporting Actress nomination at the 2013 Best of Nollywood Awards for Ebimi Ni.
Abraham’s influence extends beyond acting. She is the founder of Toyin Abraham Productions and the creator of the reality show Keeping Up With Toyin Aimakhu, produced by Martini Animashaun. In 2020, she was named an ambassador for Revolution Plus Properties, further solidifying her presence in both the entertainment and business sectors.
Her extensive filmography includes notable titles such as Okafor’s Law (2016), Alakada Reloaded (2017), The Ghost and the Tout (2018), Elevator Baby (2019), The Prophetess (2021), King of Thieves (2022), and Gangs of Lagos (2023).
A Milestone for Nollywood
The success of Alakada: Bad & Boujee is a testament to Toyin Abraham’s storytelling prowess and the evolving landscape of Nollywood. As the film continues to draw audiences and break records, it highlights the industry’s potential to produce content that not only entertains but also resonates deeply with viewers. With her consistent track record of hits, Toyin Abraham remains a driving force in Nollywood, paving the way for future successes in the industry.