PWA Academy, the talent development initiative of Publicis West Africa, has partnered with Lancaster University Ghana to celebrate Business Week at the university’s Business School. This collaboration underscores PWA Academy’s commitment to fostering innovation, empowering the next generation of business leaders, and driving thought leadership in brand communication across the continent.

Inspiring the Next Generation

Muyiwa Aleshinloye, Head of Media at Publicis West Africa, delivered an engaging presentation titled *“Business Elevation through Innovation: Empowering the Next Generation of Business Entrepreneurs.”* Drawing from his extensive experience in media and advertising, Muyiwa shared valuable insights on how innovation fuels business growth and the importance of nurturing entrepreneurial talent.

His lecture emphasized strategies for business elevation, highlighting creativity, adaptability, and forward-thinking as essential tools for success. The presentation inspired students to embrace innovative approaches and tackle the challenges of modern business landscapes.

A Commitment to Talent Development

Kenny Tagoe, COO of Publicis West Africa and overseer of PWA Academy, emphasized the significance of such initiatives. “We are committed to empowering the next generation of business leaders with the mindset and skills needed to succeed on a global scale,” he stated.

This partnership marks a milestone in PWA Academy’s ongoing efforts to foster creativity and innovation. By collaborating with institutions like Lancaster University, PWA Academy provides students with practical knowledge and expert guidance to enhance their career prospects and prepare them for leadership roles.

Shaping the Future of Brand Communication

Publicis West Africa, a wholly owned subsidiary of Publicis Groupe, is dedicated to delivering integrated brand communication solutions across 25 countries, reaching an audience of approximately 650 million people. Operating in three international languages—French, English, and Portuguese—along with over ten local dialects, the agency is revolutionizing how brands connect with their audiences.

Through its comprehensive suite of services, including Media, Content Production, Public Relations, and Influencer Marketing, Publicis West Africa continues to lead the way in shaping the future of the creative industry.

The partnership between PWA Academy and Lancaster University Ghana reflects Publicis West Africa’s dedication to cultivating talent and advancing the creative industry. By empowering students with the skills and knowledge to navigate a globalized world, PWA Academy is helping to shape the next generation of business leaders and innovators.