Nestlé Nigeria has reaffirmed its commitment to providing accessible and affordable nutrition with the introduction of Golden Morn 3in1, the country’s first fully ready-to-eat cereal. This innovative product combines Nigeria’s beloved Maize and Soya cereal with milk, offering a complete meal that only requires the addition of water. Perfect for any time of the day, Golden Morn 3in1 delivers both convenience and nutrition in every serving.
Since its inception in 1986, Golden Morn has grown to become Nigeria’s most popular cereal, cherished by families across the nation. Building on this legacy, Golden Morn 3in1 sets a new standard as Nigeria’s first ready-to-eat cereal, providing unmatched convenience and cost-effectiveness in every pack.
At the product launch, Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, highlighted the company’s dedication to consumer-focused innovation. “Golden Morn 3in1 marks a significant step forward in making nutritious meals more accessible and affordable for families. Developed over two years through extensive research and consumer insights, this product strikes the perfect balance of taste, nutrition, and affordability tailored to Nigerian households,” he said.
The launch comes at a critical time when millions of Nigerians struggle to access balanced diets. According to *The State of Food Security and Nutrition in the World 2024 Report*, an estimated 172 million Nigerians could not afford a healthy diet in 2022. This stark reality underscores the urgent need for affordable and accessible nutritional solutions.
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, emphasized the product’s role in bridging this gap. “With over 172 million Nigerians unable to afford a healthy diet, we recognize the pressing need for affordable, nutritious options. Priced at just N300, Golden Morn 3in1 is fortified with GRAINSMART protect—a blend of iron and vitamins to boost immunity—while also providing protein, calcium, and fiber for digestive health,” he explained.
Golden Morn 3in1 reduces the cost of a nutritious meal by up to 32%, offering everything needed in a single 45g pack. Simply add water, and the meal is ready to eat, making it an ideal solution for busy families.
This launch reflects Nestlé’s ongoing commitment to innovation and addressing local nutritional challenges. By leveraging stakeholder feedback, the company continues to develop products that promote well-being and tackle nutritional deficiencies.
Nestlé Nigeria, one of Africa’s largest food and beverage companies, has been enhancing quality of life through nutrition for over 62 years. With iconic brands like MAGGI, MILO, GOLDEN MORN, NESTLÉ PURELIFE, CERELAC, NESCAFÉ, and NIDO, the company has consistently delivered high-quality, nutritious products to Nigerian consumers.
Operating three manufacturing sites, seven branch offices, and a head office in Lagos, Nestlé Nigeria is dedicated to improving the well-being of individuals and families while fostering thriving communities and protecting the planet.