Nestlé Nigeria has launched a newly rebranded product designed to address local nutritional challenges and improve food accessibility for consumers across the country. The unveiling of the product underscores the company’s commitment to providing affordable, nutritious, and accessible food options tailored to the needs of Nigerian consumers.
Speaking at the launch event, Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria, emphasized that the rebranding aligns with the company’s mission to deliver high-quality nutrition at an affordable price. He revealed that the product, Golden Morn 3 in 1, was developed over a two-year period at Nestlé’s in-house Research and Development (R&D) center. The development process focused on striking the right balance between nutrition and taste to meet consumer preferences.
“At Nestlé, we employ a meticulous innovation process to ensure our products not only meet nutritional needs but also delight consumers with great taste,” Elhusseini said. “Golden Morn 3 in 1 is a testament to our dedication to improving the quality of life for Nigerians through accessible and affordable nutrition.”
The product is fortified with essential nutrients to support overall well-being, making it a convenient and cost-effective option for families. Omofasa Orhiunu, Category Manager of Dairy at Nestlé Nigeria, highlighted the nutritional benefits of the new offering. “This product delivers essential nutrients while reducing the cost of enjoying a nutritious meal,” he said. “It is designed to support the health and well-being of consumers, particularly in a challenging economic environment.”
The launch of Golden Morn 3 in 1 is part of Nestlé Nigeria’s broader strategy to expand its product portfolio and enhance food accessibility in the country. By leveraging its R&D capabilities, the company aims to create innovative solutions that address specific nutritional gaps and cater to the evolving needs of Nigerian consumers.
Nestlé’s commitment to affordability and accessibility is particularly significant in a market where many households face economic constraints. The company’s focus on locally relevant products reflects its understanding of the unique challenges and preferences of Nigerian consumers.
The introduction of Golden Morn 3 in 1 is expected to strengthen Nestlé’s position in the Nigerian market while contributing to the company’s global purpose of enhancing quality of life and fostering a healthier future. As part of its ongoing efforts, Nestlé Nigeria continues to invest in research, innovation, and community initiatives to promote nutrition and well-being across the country.
Key Highlights:
- Product Development: Golden Morn 3 in 1 was developed over two years at Nestlé’s R&D center, focusing on nutrition, taste, and affordability.
- Nutritional Benefits: The product is fortified with essential nutrients to support overall health and well-being.
- Affordability: Designed to reduce the cost of nutritious meals, making it accessible to a wider audience.
- Strategic Focus: Part of Nestlé Nigeria’s strategy to expand its product offerings and improve food accessibility in Nigeria.