Jumia, Africa’s leading e-commerce platform, has kicked off its much-awaited annual *‘Tech Week’* campaign, offering consumers incredible deals on the latest gadgets and smart devices. Under the theme *“Future is in Your Hands,”* this year’s initiative, running from March 17th to March 30th, 2025, aims to inspire Nigerians to embrace innovation and technology by providing access to unbeatable discounts on a wide range of tech essentials. From smartphones and laptops to home appliances and entertainment systems, the campaign caters to the growing demand for high-quality tech products.

In collaboration with top global and local brands such as Xiaomi, Oraimo, Binatone, Itel, SilverCrest, Ecoflow, Tecno, Realme, Skyrun, Century Appliances, Hisense, PZ Cussons, Unilever, and Nivea, Jumia is committed to delivering a seamless shopping experience with premium products at affordable prices. 

Sunil Natraj, CEO of Jumia Nigeria, expressed his enthusiasm for the campaign, stating, *“We’re thrilled to present Jumia Tech Week 2025, a platform that enables Nigerians to access high-quality devices. With the rapid growth in digital adoption across the country, this campaign is designed to bring the latest innovations within reach, helping customers stay connected, productive, and entertained. Our partnerships with leading brands allow us to offer premium products at the best prices, making tech upgrades accessible to everyone.”*

Sylvie Zeng, Head of E-Commerce at Xiaomi, also commented on the collaboration, saying, *“Xiaomi is dedicated to bringing cutting-edge technology to everyone, and Jumia Tech Week 2025 is the perfect opportunity to experience our innovative products at unbeatable prices. From the high-performance Poco series to the stylish Redmi smartphones and a wide range of AIoT devices for smart homes, Xiaomi offers powerful, beautifully crafted technology for every need. Don’t miss out on the best deals to upgrade your lifestyle with Xiaomi, exclusively on Jumia!”*

With over 142 million active internet subscribers reported in Nigeria as of January 2025, the country is experiencing a significant digital transformation. Jumia Tech Week aligns with this shift, providing a trusted platform for consumers to explore and acquire the latest tech essentials conveniently and affordably.

In addition to massive discounts, Jumia Tech Week 2025 features exclusive flash sales, brand days, exciting giveaways, and interactive games throughout the campaign. Shoppers can enjoy a seamless online experience with secure payment options and pay-on-delivery services, ensuring accessibility for all.

Key Highlights:

  • Campaign Theme: “Future is in Your Hands” – inspiring Nigerians to embrace technology and innovation.
  • Duration: March 17th to March 30th, 2025.
  • Partnerships: Collaboration with leading brands like Xiaomi, Oraimo, Binatone, and more.
  • Offerings: Discounts on smartphones, laptops, home appliances, and entertainment systems.
  • Additional Features: Flash sales, brand days, giveaways, and interactive games.
  • Accessibility: Secure payment options and pay-on-delivery services.