The cost of DStv’s premium package has surged by 53%, while GOtv Supa Plus has seen a 34.4% increase in subscription fees over the past two years. This sharp rise in prices has left many Nigerians seeking more affordable alternatives, driven by financial pressures and growing dissatisfaction with the quality of services provided by traditional pay-TV platforms.

As subscription costs continue to climb, consumers are increasingly turning to other options that offer better value for money and greater flexibility.

The company has cited macroeconomic challenges, including inflation and rising operational costs, as reasons for the price adjustments. However, many subscribers believe the continuous increases will lead to a mass exodus from the platform.

As Nigerians pivot to more cost-effective options, here are 5 popular alternatives they are turning to for entertainment:

1. YouTube

YouTube has become the go-to platform for livestreaming, learning, gaming, and sports, particularly among younger Nigerians. With over 10 million active users in the country, Statista projects this number will grow to 11.9 million by 2025.

One of YouTube’s biggest draws is its free access —users only need a data subscription to enjoy its vast library of content. From live sports to tutorials and entertainment, YouTube offers a versatile and budget-friendly alternative to traditional TV.

2. Android TV Box

Android TV Boxes have gained popularity as a versatile streaming solution. These devices connect to your television, allowing you to stream movies, TV shows, live programs, and games. Popular models include the Mi Box S, Nvidia Shield TV, and H96 Max.

Yearly subscriptions for these services range from N3,000 to N30,000, depending on the provider and package. However, users need a reliable internet connection and data plan to ensure smooth streaming.

3. Telegram

Telegram has evolved into a hub for free entertainment, thanks to its mini-apps and chatbots. In Nigeria, countless users join private groups to access movies, TV series, and live sports links—all at no cost.

A quick search on Telegram reveals groups sharing the latest Netflix films, DStv content, and Showmax series, making it a popular choice for those seeking premium content without the premium price tag.

4. SLTV

SLTV, operated by Metro Digital Limited, is a leading satellite TV provider in Nigeria. Offering monthly subscription plans ranging from N2,500 to N5,000, SLTV provides access to over 50 HD channels, including 10 sports channels that broadcast live matches from top leagues like the Premier League, Champions League, La Liga, and Serie A.

This direct-to-home service is an affordable alternative for sports enthusiasts and general viewers alike.

5. IPTV

IPTV (Internet Protocol Television) has emerged as a game-changer in the streaming landscape. For as little as N1,000, users can access thousands of channels, offering a mix of foreign and local content, live TV, and on-demand streaming.

IPTV works across multiple devices and eliminates the limitations of traditional cable or satellite setups. However, it requires a stable internet connection and data to function effectively.

The Shift in Consumer Behavior

The rising cost of traditional pay-TV services has accelerated the adoption of these alternatives, reflecting a broader shift in how Nigerians consume entertainment. As affordability and flexibility become priorities, platforms like YouTube, Telegram, and IPTV are redefining the media landscape in Nigeria.

While DStv and GOtv grapple with retaining subscribers, these alternatives are proving that quality entertainment doesn’t have to come at a premium price.