A Decade of Economic Impact
Over the past decade, the AMVCAs have invested over ₦10 billion in events, training, and logistics, creating more than 30,000 jobs across various sectors. Each edition generates over 3,000 direct and indirect employment opportunities, benefiting professionals such as production designers, screenwriters, sound engineers, artisans, and many others. The ripple effect extends beyond the film industry, positively impacting sectors like fashion, beauty, hospitality, logistics, and tourism.
Honoring African Storytelling
Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa at MultiChoice, emphasized the awards’ economic and cultural significance during a recent press briefing. “African cinema stands on the shoulders of trailblazers—some of whom are right here with us today. Their work has paved the way for an industry that continues to inspire, challenge, and transform audiences worldwide. At the AMVCA, we don’t just celebrate today’s stars; we honour the legacy of African storytelling, ensuring our stories remain in the spotlight for generations to come.”
Global Recognition and Collaboration
The AMVCAs have also played a pivotal role in increasing international recognition for African films. By showcasing exceptional storytelling from across the continent, the awards have opened doors for co-productions and distribution deals with global platforms. This has led to increased revenue streams for filmmakers while amplifying Africa’s cultural footprint on the global stage.
John Ugbe, CEO of West Africa, MultiChoice, highlighted this transformative impact: “The AMVCAs are about creating opportunities for African creatives. Beyond honouring excellence in film and television, the awards have created a platform that drives economic empowerment by attracting international collaborations and investments. They are a testament to how storytelling can fuel growth across industries.”
Boosting Tourism and Local Economies
The economic benefits of the AMVCAs extend to tourism as well. Each year, the event attracts visitors from across the continent and beyond, who immerse themselves in the vibrant cultures of Nigeria. Hotels, restaurants, transportation services, and local businesses experience a surge in patronage during the event period. Additionally, African fashion designers and artists gain global exposure through their participation in red-carpet events.
Looking Ahead to AMVCA 2025
With plans to announce nominees on Sunday, March 23, 2025, at 7 PM and a star-studded awards gala set for May 10, 2025, in Lagos, Nigeria, this year’s edition promises to further amplify its socio-economic impact. The AMVCAs remain committed to fostering talent development while elevating production standards within African cinema.
Bridging the Global Creative Economy Gap
Africa’s creative industries currently contribute only 1% to the global creative economy, valued at $2.2 trillion. Events like the AMVCAs are critical in bridging this gap by nurturing talent and expanding market opportunities for African content creators. The awards play a vital role in positioning Africa as a key player on the global entertainment stage.
More Than an Award
For filmmakers and creatives across Africa, the AMVCAs represent more than an award—they symbolize an engine of progress that drives economic growth while showcasing Africa’s stories to the world.