On March 24, 2025, Abiodun Oshinibosi, the visionary founder of Abelinis Nigeria Limited, officially launched his groundbreaking book, PMX, a revolutionary guide that integrates Project Management and Experiential Marketing. The seamless three-hour virtual launch, expertly executed by Abelinis' digital solutions team, captivated a diverse global audience, reinforcing the book’s impact and importance.
Elite Industry Experts Laud PMX
The launch featured prominent industry experts who reviewed and endorsed the book:
- Tsola Barrow, Principal Consultant, Applegryn & Barrow Consulting Ltd., and author of the book’s foreword.
- Dr. Rotimi Olaniyan, Programme Director at Nottingham Business School, UK, Past President of EXMAN, and a marketing industry veteran with 30+ years of experience.
- Tolu Fadamitan, Project Manager/Product Specialist at Dell Technology USA, with 26+ years in Project Management and Experiential Marketing.
- Warren Thompson, a seasoned business process expert based in Canada with over 30 years of multi-cultural experience.
Their insightful reviews underscored the book’s value as a comprehensive resource for professionals navigating the evolving landscape of project management and experiential marketing.
Philanthropy at the Heart of PMX
Beyond its intellectual contributions, PMX embodies Abiodun’s philanthropic spirit. At the launch, he announced a bold initiative to distribute at least 300 copies to undergraduates in related fields free of charge. To achieve this, he called for sponsorships from friends, professional colleagues, and family.
Further amplifying its impact, proceeds from the book will support Rotary International’s mission to eradicate polio worldwide—a cause that resonated deeply with Rotary members, who rallied behind their own.
A Unique Book Reveal & Industry Recognition
The launch took an interactive turn, engaging audiences in a puzzle game that gradually revealed the book’s cover design—an innovative approach that left participants delighted.
In a special moment, Past District Governor Joshua Hassan, Chairman of Nigeria’s National Polio Plus Committee, acknowledged Abiodun’s initiative, highlighting its potential for lasting impact beyond just professional knowledge.
Real-World Success Stories in PMX
PMX showcases two powerful case studies, emphasizing the role of strategic content in driving successful projects:
- Access Bank Lagos City Marathon – Spearheaded by Otunba Bukola Olopade, this event grew into Africa’s largest marathon, earning a gold label through strategic marketing and meticulous event management.
- All Africa Music Awards (AFRIMA) – Founded by Mike Dada in collaboration with the African Union (AU), AFRIMA evolved into a pan-African project, celebrating the continent’s rich musical talent and cultural heritage.
These examples illustrate how strategic content and rigorous project execution can transform local initiatives into global successes.
Celebrating Industry Giants: Special Recognition Awards
A highlight of the event was the Special Awards Recognition Ceremony, where 13 industry leaders were honored for their contributions to experiential marketing and project management:
- Dele Olukoju – Executive Director, The Eureka Tribe of Marketing & Communication Ltd.
- Tolu Fadanitan – Project Manager/Product Specialist, Dell Technology USA.
- Dr. Rotimi Olaniyan – Programme Director, Nottingham Business School, UK, and Past President, EXMAN.
- Tunji Adeyinka – GMD, Republicom Group.
- Olajire Anifalaje – CEO, Emporium Communications Ltd.
- Tolu Medebem – COO/Lead Consultant, Aster Integrated Marketing Ltd.
- Otunba Olawale Bukola Olopade – CEO, Nilayo Sports Management Ltd.
- Mike Dada – Lead Consultant, PRM Africa, and President, AFRIMA.
- Funke Bucknor-Obruthe – CEO, Zapphaire Events.
- Wale Oluwaleimu – Specialist, Event & Entertainment Consult.
- Edi Lawani – Head Consultant, Showbiz Network Services Ltd./Patagonia Multi-Media Productions.
- Christine Ogbeh – Co-Founder, The Wedding Guru Nigeria.
- Kingsley James – Head Consultant, Indoor Design & Concept Ltd.
These trailblazers were recognized for their pioneering efforts, innovative contributions, and dedication to excellence in their respective fields.
A Personal Tribute & A Lasting Legacy
In a heartfelt moment, Abiodun extended deep gratitude to his brothers, Tunde and Toyin Oshinibosi, for their unwavering support from his early days. He also acknowledged friends, associates, and family, whose encouragement made the book launch a resounding success. Special appreciation was reserved for his loving wife, Morenike Oshinibosi, whose steadfast support played a pivotal role in this achievement.
More Than a Book—A Movement
As Abiodun celebrates his 50th birthday, PMX stands as more than just a book—it is a manifesto for excellence, a tool for industry transformation, and a beacon of impact-driven leadership. His work with Fanz Championship Africa, where winners’ communities benefit from projects in Health, Education, and Innovation, further cements his dedication to giving back.
Get Your Copy & Be Part of the Change
PMX is now available for purchase, with proceeds supporting a noble cause. Whether you’re a seasoned professional or aspiring project manager, this book offers priceless insights that will elevate your skills and perspective.
Join the movement. Elevate your expertise. Make a difference.