The Lagos activation from December 20-21 marks the culmination of a remarkable journey that has seen the Peak Breakfast Café transform markets across Nigeria, from Agbeni Market in Ibadan to Singer Market in
Kano, serving over 10,000 consumers and promoting the importance of nutritious breakfast.
Moninnuola Kassim, Senior Brand Manager, Peak Milk, reflected on the campaign’s success stating that; “Our Peak Breakfast Café tour has been more than just an activation – it’s been a nationwide movement towards better nutrition, community engagement and culinary creativity.”
In a closing statement, Omolara Banjoko, Marketing Manager, Peak Milk, noted that; “As we conclude our nationwide tour at Mushin Market, we celebrate not just the miles we have travelled, but the lives we have touched. From Ibadan to Lagos, we have demonstrated that Peak Milk is more than just a brand – we are a partner in Nigeria’s nutritional journey, committed to bringing joy, health and education to every breakfast table.”
The Lagos event maintained the campaign’s signature elements: complimentary Peak Protein breakfasts, interactive Protein Checker tools, live cooking demonstrations by professional chefs and exciting cooking competitions that celebrate local culinary talent.
This grand finale activation encapsulates Peak Milk’s commitment to promoting healthy eating habits and bringing joy through nutritious, delicious breakfasts across Nigeria.