- What were Nigerians searching for this year?
- Who was the top trending person over the last 12 months?
- What songs, movies/TV Shows and recipes trended and grabbed people’s attention?
In Nigeria, this year's results show a continued interest in the political and economic landscape, with searches related to the US elections, the new national anthem, and the national grid topping the news category in this order. Nigerians were also curious about personalities like Bobrisky, who led the trending people's list this year.
The music scene in 2024 was marked by a surge in popularity for artists like Shallipopi and Khaid, who also featured prominently in the overall personalities list. The top trending song was ""I Don't Care" by Boy Spyce", followed closely by "Ozeba" and "Commas” by Ayra”. Nigerians also showed a keen interest in understanding the lyrics of various songs, with "Ogechi lyrics", "Ozeba lyrics", and "Omemma by Chandler Moore lyrics" leading the searches in the lyrics category.
According to Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, Google West Africa, "The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year. From cultural milestones to pressing concerns, these insights reflect how Search continues to be a valuable tool for users to navigate and better understand their world”
This year, Nigerians continued to demonstrate a strong interest in entertainment with movies like "A Tribe Called Judah", "Treasure In The Sky", and "Damsel" topping the movie charts. The top TV series that captured the interest of Nigerian netizens included "Supacell", "My Demon", and "Queen of Tears". In the culinary world, Nigerians explored diverse recipes with "Pornstar Martini recipe” leading the searches.
Concerns about personal well-being and global events were also reflected in search trends. Questions like "How much is dollar to naira today?", "How to get perfectly defined curls for African hair?", and "Who won the US presidential election?" topped the list of queries. Nigerians were curious about the meaning of words like "demure," "steeze," and "pet peeves," turning to Search for answers.
You can see the full trends 2024 list for Nigeria here and also explore the global trends list here.
Below are the full lists of Top 10 Trending Searches by Nigerians in 2024:
Google Trends: This publicly accessible tool visualizes relative search volume across geographical regions, timeframes, and user queries. Google Trends facilitates in-depth analysis of internet trends, enabling comparative analysis of search data by time, location, and query. Functionality includes category filtering, identification of top and rising searches, and geographic heat maps.
The primary search categories are "Trending" and "Most Searched." Trending searches represent queries with the highest traffic volume within a defined period. Most searched queries, conversely, represent the most popular terms within a specific period, ranked by search volume.