Marketing and communications expert Foluso Adeyemi has joined Heirs Holdings, a prominent pan-African investment firm dedicated to enhancing lives and transforming the continent, as the Brand, Marketing, and Corporate Communications Manager.

Before this role, she served as the Brand and Corporate Communications Manager at Rainoil Limited, where she was responsible for overseeing the operations of all Rainoil Group subsidiaries, ensuring strategic alignment and operational efficiency. Additionally, she played a key role in developing and managing the brand identity of Rainoil Group, driving product sales and market share through impactful advertising and marketing initiatives.

With over a decade of experience, Foluso is a seasoned professional in corporate marketing, brand building, customer relationship management, and internal communications for multimillion-dollar enterprises across various sectors.

Her expertise encompasses Brand Communication Management, Digital Media Strategy, Corporate Communications, Crisis Management, Event Planning, Corporate Social Responsibility, Customer Relationship Management, Brand Strategy, and Marketing.

Foluso has established herself as a respected leader, guiding creative teams, multimedia divisions, and corporate communications departments.

Her career began as a Customer Care Representative at VGC Communication Limited, where she effectively provided information to address customer inquiries and complaints through various channels. She then advanced to Glomobile Telecommunications in Customer Life Cycle Management.

At EMADEB Energy Services Limited, Foluso held the position of Business Development Manager, where she successfully repositioned the company within the downstream sector, leading to significant sales growth from 10,000MT to at least 20,000MT monthly.

Foluso has held various positions in her career, including Marketing Supervisor at Energy Ltd, Marketing Communications Manager at Commins West Africa Ltd, Marketing Manager at Clerk Energy, and Brand Strategy Marketing Manager at Greenville LNG.

She earned a Bachelor of Science (BSc) in Mass Communication/Public Relations and Advertising, along with a Master's degree in Public and International Affairs from the University of Lagos.