The 2024 Calabar Carnival and Festivals is poised to elevate its grandeur, with First Bank of Nigeria, United Bank for Africa (UBA), Zenith Bank, Nigerian Breweries, Minimie, and several other esteemed sponsors joining forces for this year’s remarkable event. Renowned for their innovation, leadership, and commitment to cultural advocacy, these prominent brands will infuse the festival with unparalleled energy and creativity, underscoring their collective mission to celebrate Nigeria’s rich culture, heritage, and national pride.
This year’s theme, "Our Shared Prosperity," has been embraced by the Governor of Cross River State, Senator Bassey Otu, who expressed his enthusiasm in a statement: “I am delighted to welcome everyone to the largest celebration in Africa. This year, we are thrilled to present even more activities for your enjoyment as we honor Our Shared Prosperity.”
In his remarks, Mr. Olusegun Alebiosu, Managing Director/CEO of First Bank PLC, highlighted the bank’s longstanding commitment to the carnival. He stated, “First Bank is deeply rooted in Nigeria,” he stated. “We are an integral part of the fabric of society, and through initiatives like December is a Vibe, we have made a significant impact in promoting music. Our support for Carnival Calabar is a natural continuation of our dedication to these cultural efforts.”
Mary Ephraim-Egbas, CEO of Okhma Global, the official marketing agency for the Carnival Calabar and its associated festivals, conveyed her enthusiasm regarding the brand partnerships. She stated, “The 2024 Calabar Carnival and Festivals is themed 'Carnival for All,' emphasizing our collective prosperity. This event is a remarkable celebration of Nigeria’s vibrant cultural heritage.
With over 2 million attendees anticipated, including visitors from across Nigeria and beyond, brands such as First Bank, UBA, Zenith Bank, Nigerian Breweries, and Minimie will reap significant benefits from their involvement. The planned events promise to create an atmosphere brimming with excitement, creativity, and unity, showcasing the strength of collaboration.”
In response to the brand partnerships and sponsorships, Sir Gabe Onah, Chairman of the CRS Carnival Calabar Commission, highlighted the importance of this support, stating, “The commitment of First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie and other brands to the Calabar Carnival plays a vital role in the festival’s continued success. Their support ensures that the 2024 edition will be a truly spectacular event. We are grateful to work with such remarkable partners who are helping bring the best of Nigerian culture to the global stage.” supporting local and national growth, while also creating a lasting impact on the community.”
The 2024 Calabar Carnival and Festivals is set to be a vibrant blend of music, dance, culture, and innovation, featuring breathtaking parades, thrilling performances, and engaging brand experiences that will enchant thousands of local and international guests. This partnership not only celebrates Nigeria’s immense creativity but also illustrates the transformative power of collaboration in creating world-class events.