The leading private-sector financial services provider in sub-Saharan Africa, joins the company of other major financial institutions like GTB, UBA, and Access Bank, with launch of BluuTV, to focus on lifestyle and entertainment, showcasing the latest trends in areas such as arts, sports, technology, drama, music, and more.
A Heart On The Line”, written by Bunmi Ajakaiaye and directed by Abimbola Craig, boasts an impressive cast, including Ayoola Ayolola, recognized for his role as Mide in “Skinny Girl in Transit,” who reunites with Mimi Chaka from “The Men’s Club.”
Additionally, the lineup features Akin Lewis, Seun Akindele, Tomike Adeoye, Shalewa Ashafa, Fadekemi-Aluko, Ame Aiyejina, Caleb Richards, Oladipo, and Joshua Richard.
The series, "A Heart on the Line," offers a compelling examination of love, family, and resilience. It delves into the profound essence of love, the significance of family bonds, and the nature of sacrifice.
In a statement, First Bank of Nigeria's Managing Director and Chief Executive Officer, Olusegun Alebiosu, represented by Group Executive of Private Banking and Wealth Management Idowu Thompson, affirmed the bank's participation underscores its dedication to advancing Nigerian arts and culture.
He highlighted the significance of cultural transformation and positive societal impact. The First Bank's First@arts initiative consistently supports projects preserving artistic heritage and promotes initiatives integrating education and entertainment, key benefits of the creative sector.
Tonight's Bluu TV launch represents a substantial accomplishment, built upon prior youth-focused initiatives and industry collaboration, and offering considerable future potential. First Bank is committed to promoting positive lifestyle choices and entertainment relevant to our clientele, acknowledging the stress-relieving power of storytelling. This series showcases the exceptional talent and creativity within Nigeria, he stated.
He added that the narratives explore themes of love, romance, betrayal, and family dynamics, reflecting our everyday realities and shared experiences, including the complexities of modern life. Assured that over the coming weeks, as these episodes unfold, the audience will connect with the characters and their journeys, positively influencing their life choices and strengthening community bonds. He expressed pride in the project and extended his appreciation to the cast, crew, and production team for their outstanding work.
Furthermore, he expressed his enthusiastic satisfaction with the overwhelmingly positive response to the trailers, confidently anticipating a global audience experiencing unprecedented creative heights. "This initiative underscores our commitment to empowering storytellers and upholding First Bank's dedication to excellence."
"We thank you for attending this premium event and encourage you to subscribe to Bluu TV on YouTube. Let us collectively immerse ourselves in this series and celebrate the inspiring and morally uplifting power of creativity, imagination, and entertainment," he concluded.
Also speaking at the premier, Abimbola Craig, the film producer, praised the bank for bringing the movie to fruition and extended her appreciation to all the crew members and cast involved.
This initiative transcends mere financial services; it aims to foster a relationship with audiences by offering content related to lifestyle, arts, and entertainment that both educates and motivates. By entering the realm of content creation, First Bank is striving to develop a relatable and engaging brand identity that resonates with the digital-centric preferences of modern consumers.