She indicated that her decision stems from a strong awareness of the music industry's business aspects, a perspective she feels is not always shared by some of her peers.
Niniola emphasized that maintaining her independence allows her to enjoy greater creative freedom.
She discussed these insights during a recent interview with TVC.
“I have been an independent artist for 10 years. There are pros and cons of signing with a record label. I have seen the business side of doing music which a lot of people don’t see, they just focused only on making music.
“Being an independent artist gives me the opportunity to also do what I want. I’m in charge of my creativity.
“A label wanted to sign me after my debut single but I was sceptical because I didn’t want anyone to switch my style. Because at that time, nobody was doing Afro-house. They can dictate what you do because they are the ones financing you.
“For me, creative freedom is one of the major pros of being an indie artist,” she said.
Niniola revealed that she is an introvert, but music allows her to express her extroverted side.