Africa possesses a significant young population, yet it has not fully capitalized on its potential to develop AI talent. Despite the high global demand for AI expertise, the continent primarily engages in fundamental AI tasks such as data annotation and labeling.
To address this challenge, JADA, a data and analytics talent hub, was established in 2024 by Massimiliano Spalazzi, former CEO of Jumia Nigeria, and Olumide Soyombo. Their objective is to transform Africa's AI landscape by nurturing and empowering local talent.
Recently, the startup secured $1 million in funding from Soyombo (co-founder of Bluechip Technologies and Voltron Capital), Spalazzi, and other investors.
“We are making a significant investment in developing an AI workforce from Africa—one that can create solutions for a global market, starting from our own continent,” states Soyombo, a founding partner at JADA.
JADA provides clients with two distinct benefits: access to a wider talent pool from regions they may not typically consider and freedom from the complexities of local labor regulations.
The company intends to identify and train data professionals with at least two years of experience in data analytics, machine learning, and artificial intelligence, including generative AI.
Amidst the global scarcity of AI talent, JADA emerges as a solution provider. Google's Data & AI Trend Report 2024 indicates that 54% of digital leaders confront a skills gap in these crucial domains.
Spearheaded by Piero Trivellato (CEO) and Azeez Busari (VP of Operations), JADA endeavors to cultivate over 100 professionals annually through multiple cohorts. Each cohort will undergo a four-month intensive training program. Trainees will receive stipends during their training, though the specific amounts remain confidential.
“We are establishing an academy focused on selecting and nurturing top-tier talent,” remarked Trivellato, who has over a decade of experience in executive data and AI roles, as well as management consulting at McKinsey & Co. “Our mission is to bridge the data and AI talent gap by identifying and enhancing the skills of professionals who can support businesses in their data and AI transformation efforts.”
The startup, based in Lagos, is in the process of selecting its inaugural cohort and asserts that its focus on experienced data analysts and scientists is driven by commercial factors.
“Many clients express concerns that less experienced candidates do not possess the necessary skills to complete tasks effectively. To scale successfully, it is essential to identify individuals capable of delivering projects that yield substantial cash flow, which can then be reinvested into future opportunities,” stated Soyombo.
JADA employs a highly selective screening process for candidate selection, utilizing an AI-driven algorithm. Initial evaluations are based on candidate profiles, followed by both technical and non-technical assessments. The top candidates are then invited to engage in case studies and live presentations. The final stage includes a culture-fit interview and a thorough background check for those who succeed.
The company’s revenue model relies on commissioned projects from clients, primarily targeting businesses in Europe and the Middle East. JADA will face competition from global software outsourcing firms, particularly those specializing in AI and data expertise.
“We possess a cost advantage, a language advantage, a geographical advantage, and a talent advantage,” remarked Spalazzi.
Presently, the organization is accepting cohorts from Nigeria with the intention of expanding to satisfy client requirements. "Our geographical expansion will align with our clients' presence, ensuring we cater to the languages they require," Trivellato added.