Moove, the Nigerian startup supported by Uber that provides vehicle financing for ride-hailing services, is set to broaden its operations into the United States. Since August, the company has been advertising job openings in Los Angeles and throughout California. This move aligns with Moove’s objective to reach profitability by 2025.
The available positions in the U.S. include a managing
director and, more recently, a head of debt capital markets, who will play a
vital role in advancing fundraising initiatives, interacting with key financial
partners, and structuring intricate transactions, as noted in a LinkedIn job
posting.
Founded by Ladi Delano and Jide Odunsi, the four-year-old
startup revealed its expansion strategy in March 2024, following a $100 million
investment from Uber, Future Africa, The Latest Ventures based in Dubai,
AfricInvest, Palm Drive Capital, and Triatlum Advisors.
While Moove has not specified the countries it plans to
enter, it has indicated a focus on financing electric vehicles upon its
arrival. Currently operating in six markets—Nigeria, South Africa, Ghana, the
U.K., India, and the UAE—the company aims to expand into six more countries by
2025.
Moove has not yet responded to inquiries for further
information.
The expansion into the U.S. may mirror Moove’s 2023 entry
into the UAE, where it operates a fully electric vehicle fleet, which
contributed to a significant number of EV trips on the Uber platform in that
region. The company also manages electric vehicle fleets in the U.K. and is
preparing to deploy over 20,000 EVs on Uber in India, according to a report
from March.
If Uber’s collaboration with Moove transcends borders, as
indicated by its involvement in the startup’s $100 million funding round, the
company’s commitment to zero emissions may find a favorable reception in the
U.S., where electric vehicles are gaining traction.
Moove operates by selling vehicle fleets to drivers engaged
in ride-hailing, logistics, and delivery services. It collects a percentage of
the drivers’ earnings weekly, allowing them to pay for the vehicles in
installments.
This model has encountered obstacles in Nigeria, where
drivers are struggling to achieve payment targets amid rising inflation and
fuel costs.
In contrast, the startup is expected to avoid similar
difficulties in the U.S., given its more stable economy and dependable credit
scoring mechanisms.
It remains uncertain whether the company will modify its
business model to adapt to these new markets or if it will continue to provide
the same revenue-based financing to ride-hailing, logistics, mass transit, and
instant delivery services.