The recently established e-commerce platform serves as a repository for LG’s most coveted products, encompassing groundbreaking OLED and QNED televisions that revolutionize visual encounters, as well as cutting-edge home appliances.


LG Electronics South Africa has made a significant advancement in the realm of online shopping with the launch of their new online store, poised to revolutionize the way South Africans purchase their favorite technology products. This initiative transcends a typical e-commerce platform; it represents a transformative step in the digital marketplace and signifies a new phase in LG’s journey within South Africa, according to Mr. Jinkook Kang, Subsidiary President at LG Electronics South Africa.

“Now available at LG.com/za, our online store delivers LG’s cutting-edge gadgets directly to consumers, reflecting our steadfast dedication to prioritizing customer needs in unprecedented ways within the local market.”

As the third market in the Middle East and Africa to introduce a brand-specific online store, LG South Africa is at the forefront of a new era in digital retail. This milestone not only underscores LG’s position as a leader in technology but also highlights its commitment to adapting to the evolving preferences of South African consumers.

Mr. Kang expressed his enthusiasm regarding the launch: “We have not merely established an online store; we are opening a gateway to the future of retail in South Africa. This platform embodies a blend of LG’s innovative technology and the dynamic essence of South African consumers. It transcends a mere shopping site—it is a digital arena where innovation aligns with aspiration, and each click brings you closer to extraordinary experiences.”

The newly launched e-commerce platform is a rich source of LG’s most popular products, featuring stunning OLED and QNED televisions that elevate visual enjoyment, alongside advanced home appliances that turn daily chores into delightful experiences. Tech aficionados can browse a selection of high-end monitors, while environmentally conscious consumers will appreciate the energy-efficient air conditioning solutions available.

In recognition of this significant digital achievement, LG is unveiling an enticing promotion that will delight shoppers. From August 27 to September 30, 2024, customers who make an online purchase of R7,000 or more will receive a complimentary LG XBOOM XG2T speaker, valued at R1,199. This exclusive offer is available only through the online store, encouraging customers to explore LG’s digital offerings.

The excitement continues with LG’s esteemed Premium Service, available for select products purchased online. This premium service includes free delivery, professional installation, and ongoing dedicated support, ensuring that each LG product seamlessly integrates into your lifestyle.

To cater to the diverse needs of South African consumers, LG has introduced a range of payment options. From interest-free installments to credit solutions, LG is making high-quality technology more accessible than ever.

“We’re not merely selling products; we’re creating experiences that resonate with the South African ethos,” states Mr. Kang. “Our online store embodies our ‘Life’s Good’ philosophy—a platform where technology enriches life, innovation inspires creativity, and every purchase contributes to a more connected and vibrant future.”

As LG Electronics South Africa embarks on this new digital venture, the company remains dedicated to its foundational principles of innovation, quality, and customer satisfaction. The online store represents more than just a sales channel; it reflects LG’s commitment to enhancing the lives of South Africans through user-friendly, innovative technology.

Mr. Kang emphasizes, "This launch marks the start of an exhilarating new phase. We are not merely transforming retail; we are reshaping the fundamental way South Africans engage with technology. Each click, purchase, and unboxing presents an opportunity to discover something extraordinary. Step into the future of shopping—welcome to the LG online store!"

Explore LG.com/za to discover LG’s innovative online store and immerse yourself in the future of electronics shopping.