Big Brother Naija, renowned for its captivating drama and
compelling participants, is set to debut on July 28, 2024. The upcoming season
guarantees ten weeks of unforeseeable turns, intense drama, and fierce rivalry,
providing an ideal opportunity for Viva to showcase its exceptional cleaning
capabilities.
Viva, the designated detergent for Big Brother Naija Season
9, will infuse the show with a vibrant and refreshing energy, guaranteeing the
housemates an unparalleled level of cleanliness and hygiene.
“We are incredibly excited to be partnering with Big Brother
Naija for its ninth season,” said Santhosh Kumar Nair, Chief Marketing Officer
of Aspira Nigeria Ltd. “Big Brother Naija resonates with millions of viewers
across Africa. Aligning our brand with such a widely celebrated platform allows
us to showcase the efficacy and excellence of Viva products to a diverse
audience”
Lynda Aguocha, Aspira's Advertising Director, also expressed
her excitement, “BBNaija is an engaging reality show that keeps Nigerians glued
to their screens, showcasing its contestants’ diverse talents and
personalities. We at Aspira Nigeria are thrilled to be part of this exciting
journey. We eagerly anticipate the opportunity to demonstrate Viva’s superior
cleaning power, helping housemates stay hygienic and fresh throughout their
stay in the house”
Viva will play a central role in various aspects of the show
throughout the season, including sponsoring tasks and providing game rewards,
to ensure that the brand remains at the forefront of both housemates' and
viewers' minds.
In addition, specific segments within the show will
emphasize the importance of cleanliness and the advantages of using Viva
Detergent for everyday laundry needs.
Season 9 of Big Brother Naija promises to be an exciting
spectacle, filled with drama, entertainment, and unforgettable moments. As the
official detergent sponsor, Viva will contribute to a season that is both
entertaining and impeccably clean.
For more details about Viva's partnership with Big Brother
Naija Season 9, join the conversation on social media via @vivaplusdetergent.