Tiwatope Omolara Savage, known professionally as Tiwa Savage has consistently maintained her position as Nigeria’s leading female artist for an extended period. This assertion is widely accepted within the music industry.
The only other female artist present at the event was Yemi
Alade. However, her presence was brief. Although Simi, Teni, and a few others
made an effort to engage with the audience, they were unable to achieve
significant success.
Subsequently, the emergence of Temilade Openiyi, known professionally as Tems and Oyinkansola Sarah Aderibigbe, known professionally as Ayra Starr has
significantly altered the music landscape. Even Tiwa Savage, a prominent figure
in the industry, is likely feeling a sense of urgency to maintain her position
in the face of this new competition.
The recent announcement by Spotify, a leading global music
streaming platform, revealed that Ayra Starr and Tems have achieved remarkable
success by becoming the most streamed Nigerian artists worldwide. This
development further solidifies their growing influence in the global music
industry.
It Is often said that statistics do not deceive. With their
recent successes, Tems and Ayra Starr are posing a significant challenge to the
dominance of Tiwa Savage in the Afrobeats genre. Tiwa Savage has undoubtedly
achieved remarkable success in the past, but these two rising stars are rapidly
gaining ground and could potentially surpass her if she does not adapt and
innovate her approach.
Although there may be some debate, it is undeniable that
these three individuals are among the most accomplished and talented in
Nigeria, both domestically and internationally. It Is no coincidence that they
share several common traits. To excel in this field, one must possess the
qualities that these remarkable women embody. Firstly, they are all
exceptionally beautiful and immensely gifted.
Their vocal quality, lyrical depth” sensuality, stagecraft,
attitude, and other factors have set them apart and above the competition. It
is unsurprising that they receive more international engagements than any other
group due to the allure of these qualities. As a result, they command higher
paychecks and performance fees than their peers.
The vocalists in question possess remarkable vocal abilities
and a wide range. While they share similarities in their ability to evoke
emotions such as nostalgia, pleasure, and bliss, Tems stands out with her
distinct, slightly hoarse vocal quality. Simi is often mentioned in discussions
about talented vocalists, and rightfully so.
Naturally, many individuals would mention Simi in this
discussion, and they may not be entirely incorrect. However, it is important to
note that Simi does not possess the same level of stage presence or captivating
energy as the other three individuals when they are performing.
Afrobeats, a genre of Nigerian music, has captivated global
audiences with its infectious rhythms, compelling storytelling, and innovative
sound fusions. Its ability to transcend cultural and geographical boundaries is
truly remarkable, as evidenced by the recent announcement from Spotify’s Head
of Music for Sub-Saharan Africa, Phiona Okumu. On Wednesday, she revealed that
Tems, Ayra Starr, and 28 other Nigerian artists are among the most streamed
artists globally.
Tiwa Savage, Ayra Starr, and Tems consistently demonstrate
exceptional lyrical prowess. Their musical compositions seamlessly blend “engaging
narratives and groundbreaking sonic fusions,” delving into universally
relatable themes such as romantic love, joyous experiences, urban influences,
and even traditional folklore.
From a business perspective, it is undeniable that
incorporating elements of sensuality and physical attractiveness can be an
effective marketing strategy in the entertainment industry. Individuals such as
Tiwa Savage, Ayra Starr, and Tems possess not only natural beauty but also an
undeniable charisma that captivates audiences, evoking feelings of pleasure,
satisfaction, and a profound emotional connection.
Stagecraft
The stage presence of these three women is not solely
reliant on dance. While they may have backup dancers for more intricate
choreography, their unique talent lies in their ability to command attention
and captivate the audience through their captivating and dramatic performances.
Tiwa Savage and Ayra Starr are leading examples in this
regard; their fashion sense and style, as well as the sensual rhythmic
movements of their bodies, communicate a great deal. Ms. Tems is also quickly
catching up, as her recent performances have included some sensual teases and
artistry.