In the realm of social media, constructive criticism and appreciation are unavoidable aspects of communication.

Renowned Nigerian singer Yemi Alade has shared her insights into her approach to navigating the entertainment industry while avoiding controversies.

The vocalist of the song "Johnny" underscored her unwavering commitment to resisting public sentiment.

During the launch of her latest album, “Rebel Queen,” at a listening event in Lagos, Alade shared her strategies for managing unfavorable criticism.

“I don’t dwell on it too much. I focus on living my life fully because it’s the only one I have.”

Alade added, “Whenever I encounter something that doesn’t resonate with me, I simply turn away and continue moving forward. Everyone is entitled to their opinions.”

Her music is a fusion of Afropop, highlife, dancehall, pop, and R&B, and has had a significant impact on several African countries. She sings in English, Igbo, Pidgin, Yoruba, French, Swahili, and Portuguese.

In 2009, Alade emerged victorious in the Peak Talent Show, subsequently signing with Effyzzie Music Group. Her breakthrough hit single, “Johnny,” gained significant popularity in 2014.

Alade has been recognized with the Best Performer award at The Headies on two occasions, in 2018 and 2019. This award category was introduced in 2018, and she was the inaugural winner.

Alade is also the second Nigerian and Afrobeats artist and the first female to achieve 100 million views for a single video on YouTube.

In addition to her collaboration with Beninese music icon Angelique Kidjo on the “Mother Nature” album, for which she received a Grammy certificate, she holds the distinction of being the first Afrobeats artist to receive a Latin Grammy nomination for the song “Cónexion Total” with Bomba Estéreo. Both the song and the album it was featured on, “(Deja),” were nominated for the prestigious awards. 

Furthermore, in recognition of her exceptional talent, The Scoove Africa bestowed upon her the title of “The Best Stage Performer in Nigeria” for the year 2022. Notably, Emma Dabiri, in an article published in Norient, hailed Alade as a revolutionary artist who is “simply rediscovering some of the freedoms to which colonialism and its immediate legacy once barred them access.”