First Bank, Nigeria’s longest-standing corporation and Africa’s leading financial services organization, has launch a brand campaign called ‘Giants In You’ with the goal of propelling businesses to positions of prominence.
For 130 years, FirstBank has consistently empowered its
customers, including SMEs and other stakeholders, by providing exceptional
value and excellence. The bank remains dedicated to delivering the highest
level of quality and service, setting the gold standard in the industry through
the new campaign.
The bank's campaign was not simply a marketing initiative,
but rather a sincere demonstration of its longstanding commitment to the
nation’s financial sector.
During his presentation, Olayinka Ijabiyi, Head of Brand and
Stakeholder Management, Marketing, and Corporate Communications stated that
“First Bank brand campaign is designed to demonstrate to our customers, over
the course of our 130-year history, that we have consistently supported and
nurtured the growth of industry leaders, and we remain committed to this
mission.”
“Our extensive history of operations and unwavering
commitment to supporting businesses, individuals, and government entities over
the years have consistently demonstrated our value to all stakeholders.
The bank stated that, it is committed to empowering,
motivating, and assisting its customers in achieving their aspirations and
living their best lives through its comprehensive suite of financial services.
Additionally, it emphasized its dedication to providing businesses and
entrepreneurs with the appropriate platforms and solutions to facilitate their
growth, innovation, and execution of audacious concepts.
The bank will also develop additional product campaigns
designed to assist individuals in achieving significant success in their
business endeavors. “We are presenting these product campaigns as opportunities
for customers to leverage and become leaders in their respective industries,”
Ijabiyi concluded.
Mrs. Meshinoye underscored the crucial role of the media in
societal development, particularly in disseminating information, fostering
education, and providing entertainment that shapes societal trends. She
acknowledged the media’s instrumental role in the success of First Bank’s
narrative.
FirstBank’s dedication to empowering and supporting its
diverse customers was demonstrated during an event where brand journalists were
provided the opportunity to view the corporate television commercial and
products such as FirstMobile, FirstOnline, FirstDiaspora, and XploreFirst.
During the Q&A session, the Head of Corporate
Communications at FirstBank, Ismail Omamegbe, underscored the bank’s unwavering
commitment to fulfilling its Corporate Social Responsibility (CSR) obligations.
He reiterated the bank's aspiration to maintain its leadership position in the
sports sector and assured stakeholders that FirstBank would continue to support
and promote sports at all levels.
In accordance with First Bank’s philosophy, the firmly
believe that within each employee, customer, and stakeholder lies a latent
potential, a “GIANT” representing grand dreams, boundless possibilities,
innovative ideas, fulfilling lives, and a promising future yearning to be
realized.
As a financial institution, “we are committed to providing
comprehensive business support, financial expertise, growth-oriented solutions,
diverse channels, and robust platforms specifically designed to empower and
unleash the “Giant” within each individual associated with our bank.”
For its valued employees, esteemed customers and shareholders, the bank remain committed to:
Enable: Growth
Invest in: Innovation
Facilitate: Acceleration
Build: Networks
Enhance: Trust and
transformation