Olufemi Adeyemi
The customer deposits at FBN Holdings experienced a substantial increase of 24.42 percent during the first quarter of 2024, reaching N13.27 trillion compared to the N10.66 trillion recorded at the end of 2023. This noteworthy growth was unveiled during the recent launch of the bank’s new corporate campaign, titled ‘Giants In You,’ held in Lagos.As indicated in the unaudited consolidated financial
statements for the period concluding on March 31, 2024, FBN Holdings achieved
remarkable growth across various segments of customer deposits, encompassing
current, savings, term, domiciliary, and electronic purse accounts.
During the reporting period, the financial institution, with
a 130-year presence in the country, experienced a substantial increase in its
total assets. Specifically, the assets grew by over N4.65 trillion within a
three-month span, rising from N16.94 trillion in December to N21.58 trillion.
Furthermore, FBN Holdings reported a significant surge in
profits at the end of the first quarter. The profits reached N208.11 billion,
representing an impressive 315.78% increase compared to the N50.05 billion
recorded in the corresponding period of the previous year.
At the unveiling of the “Giants in You” campaign, the Head
of Brand and Stakeholder Management at FirstBank, Yinka Ijabiyi, emphasized the
bank’s unwavering commitment to empowering its customers throughout its
130-year history.
He stated, “For an institution to have maintained its
presence for such an extended period without interruption, enduring challenges
and emerging stronger, is a remarkable achievement worthy of celebration and
recognition.
“The campaign we are launching today is not solely about
FirstBank. A few years ago, we underwent a brand identity transformation,
shifting our focus from being simply the first to prioritizing our customers.
We recognize the significance of the individuals who engage in business with
us, as they hold the primary position in our universe. This campaign serves as
a testament to this belief, acknowledging that there is a latent potential
within each individual, which forms the essence of our gathering today.”
According to Ijabiyi, this campaign was conceptualized based
on our firm belief that every stakeholder possesses immense potential – a grand
vision, boundless opportunities, innovative ideas, a fulfilling life, and a
promising future waiting to be realized.
“Our unwavering commitment lies in providing comprehensive
business support, financial expertise, and platforms tailored to unleash the
inherent greatness within each customer.
“Our longstanding presence in the industry, spanning several
years, stands as a testament to our unwavering dedication to supporting
businesses, individuals, and government entities. We take pride in our ability
to foster growth and success for all stakeholders we engage with.
“Our mission is to create giants in the business world,
ensuring that every interaction with us results in tangible benefits and
advancements for our customers. We are committed to this pursuit and will
continue to empower our customers to reach their full potential.”
“We are the partner with tailored solutions for every
customer, employee, and stakeholder. We have what it takes to turn dreams into
giant successes. FirstBank’s services are designed to help customers
“giant-size” their dreams, offering businesses the platforms and solutions
needed to grow, innovate, and achieve remarkable success.”
In line with our commitment to empowering all stakeholders,
from customers to shareholders, FirstBank is dedicated to providing a
comprehensive suite of financial services that enable, inspire, and support our
customers in achieving their ambitious business goals and personal aspirations.
For businesses, we offer tailored platforms and solutions
that cater to their specific needs, enabling them to thrive, innovate, and
execute bold ideas. Our services empower businesses to break boundaries, expand
into new territories, and attain remarkable success.
The bank is committeed to providing its employees with the
best possible platform and enabling environment to facilitate their
professional growth, learning, and skill development. This commitment aims to
empower employees to build successful careers and become respected and
sought-after industry leaders, ensuring their financial security and personal
fulfillment. Furthermore, the bank recognizes the importance of its
shareholders and pledges to offer a platform that enables them to expand their
investment portfolios and achieve their wealth growth objectives.