Olufemi Adeyemi 

The customer deposits at FBN Holdings experienced a substantial increase of 24.42 percent during the first quarter of 2024, reaching N13.27 trillion compared to the N10.66 trillion recorded at the end of 2023. This noteworthy growth was unveiled during the recent launch of the bank’s new corporate campaign, titled ‘Giants In You,’ held in Lagos.

As indicated in the unaudited consolidated financial statements for the period concluding on March 31, 2024, FBN Holdings achieved remarkable growth across various segments of customer deposits, encompassing current, savings, term, domiciliary, and electronic purse accounts.

During the reporting period, the financial institution, with a 130-year presence in the country, experienced a substantial increase in its total assets. Specifically, the assets grew by over N4.65 trillion within a three-month span, rising from N16.94 trillion in December to N21.58 trillion.

Furthermore, FBN Holdings reported a significant surge in profits at the end of the first quarter. The profits reached N208.11 billion, representing an impressive 315.78% increase compared to the N50.05 billion recorded in the corresponding period of the previous year.

At the unveiling of the “Giants in You” campaign, the Head of Brand and Stakeholder Management at FirstBank, Yinka Ijabiyi, emphasized the bank’s unwavering commitment to empowering its customers throughout its 130-year history.

He stated, “For an institution to have maintained its presence for such an extended period without interruption, enduring challenges and emerging stronger, is a remarkable achievement worthy of celebration and recognition.

“The campaign we are launching today is not solely about FirstBank. A few years ago, we underwent a brand identity transformation, shifting our focus from being simply the first to prioritizing our customers. We recognize the significance of the individuals who engage in business with us, as they hold the primary position in our universe. This campaign serves as a testament to this belief, acknowledging that there is a latent potential within each individual, which forms the essence of our gathering today.”

According to Ijabiyi, this campaign was conceptualized based on our firm belief that every stakeholder possesses immense potential – a grand vision, boundless opportunities, innovative ideas, a fulfilling life, and a promising future waiting to be realized.

“Our unwavering commitment lies in providing comprehensive business support, financial expertise, and platforms tailored to unleash the inherent greatness within each customer.

“Our longstanding presence in the industry, spanning several years, stands as a testament to our unwavering dedication to supporting businesses, individuals, and government entities. We take pride in our ability to foster growth and success for all stakeholders we engage with.

“Our mission is to create giants in the business world, ensuring that every interaction with us results in tangible benefits and advancements for our customers. We are committed to this pursuit and will continue to empower our customers to reach their full potential.”

“We are the partner with tailored solutions for every customer, employee, and stakeholder. We have what it takes to turn dreams into giant successes. FirstBank’s services are designed to help customers “giant-size” their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success.”

In line with our commitment to empowering all stakeholders, from customers to shareholders, FirstBank is dedicated to providing a comprehensive suite of financial services that enable, inspire, and support our customers in achieving their ambitious business goals and personal aspirations.

For businesses, we offer tailored platforms and solutions that cater to their specific needs, enabling them to thrive, innovate, and execute bold ideas. Our services empower businesses to break boundaries, expand into new territories, and attain remarkable success.

The bank is committeed to providing its employees with the best possible platform and enabling environment to facilitate their professional growth, learning, and skill development. This commitment aims to empower employees to build successful careers and become respected and sought-after industry leaders, ensuring their financial security and personal fulfillment. Furthermore, the bank recognizes the importance of its shareholders and pledges to offer a platform that enables them to expand their investment portfolios and achieve their wealth growth objectives.