Despite Protests, Kenya’s Tourism Sector Thrives, Records Increase in Bookings

Despite recent protests, Kenya’s tourism industry is experiencing a surge in bookings, indicating a promising outlook for the sector.

The Cabinet Secretary for Tourism and Wildlife, Dr. Alfred Mutua, has provided confirmation that the tourism sector is experiencing a high volume of bookings, despite the ongoing protests across the country that were sparked by proposed budget measures.

Mutua reported an increase in new bookings, with only a few postponements, primarily related to events.

The speaker underscored the stability of the sector and its readiness for the peak season. He reassured the audience that the government would enact measures and policies to bolster safety and security, thereby promoting growth.

"According to information gathered from our stakeholders, our upward trends may have been slightly slowed down, but we are fortunate not to have seen a significant dent or cancellations due to the current situation," he stated.

The recent demonstrations, which have caused substantial disruptions in several regions of the country, were initially triggered by widespread public disapproval of the proposed Finance Bill 2024. As of July 3, 2024, the unfortunate loss of over 40 lives has been reported..

The proposed legislation included tax increases that were considered onerous by a significant portion of the Kenyan population.

 

Despite President William Ruto’s decision to recall the bill for further parliamentary review, the ongoing demonstrations have resulted in clashes between protesters and security forces. These developments have raised concerns regarding the potential adverse effects on the tourism industry, a crucial component of Kenya’s economy.

Mutua cautioned that the demonstrations spearheaded by the youth could adversely affect the sector, potentially resulting in a decline in national revenue and job displacement, particularly impacting graduates seeking employment in the tourism and wildlife industries.

“The Tourism and Wildlife Sector is one of the largest employers in our country, with 80 percent of the employees being youth. Disturbances in the sector lead to job losses and halt new employment opportunities,” he said.

In the year 2023, the tourism industry contributed a substantial Sh.353 billion to the national economy, with ambitious projections to generate Sh.700 billion annually in the foreseeable future. Furthermore, the sector aims to attract an impressive 3 million visitors this year, representing a significant increase from the 2 million visitors recorded at the conclusion of 2023.

“Our projection is to reach 3 million visitors by the end of 2024 and 5 million visitors in the next 2 to 3 years. The increase in numbers means more revenue for the country, numerous new jobs, especially for our youths, and business growth,” added Mutua.

 

July 04, 2024