First-ever global beer sponsor of the Olympic Games invites fans to celebrate life's golden moments and nature as part of its 'For Every Golden Moment' platform.
Today, Corona
Cero, the global beer sponsor of the Olympic & Paralympic Games, unveils
its Golden Venues activation, bringing the same seats as from the Olympic Games
venues in Paris to iconic travel destinations across four continents. This
initiative invites fans to reconnect with nature and gives them the opportunity
to embrace their own Golden Moments every day as part of Corona Cero’s ‘For Every Golden Moment’ platform. This activation uses the
same seats as from some of the Olympic Games venues in Paris, like Champ de
Mars, Grand Palais, and Le Concorde and placed them in iconic travel
destinations worldwide.
The brand is featuring Golden Venues in 11 breath-taking outdoor settings
across 9 countries, including renowned spots such as Table Mountain in Cape
Town, South Africa, Arpoador beach in Rio de Janeiro, Brazil, the Grand
Peninsula Lagonissi in Athens, Greece, and Café Del Mar in Cartagena, Colombia,
offering panoramic views of their respective landscapes. The locations were
selected for their remarkable sunsets, scenic beauty and cultural significance,
offering visitors a unique opportunity to enjoy a touch of the Olympics amidst
spectacular natural settings.
“By bringing the very same seats used in Olympic Games stadiums in
Paris, to incredible locations worldwide, we aim to remind fans that golden
moments exist not only within the Olympic Games, but also in the breathtaking
beauty of nature surrounding us all," said Vaughan Croeser, Vice President
of Marketing, South African Breweries.
Corona, recognised as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, has a rich history of promoting outdoor experiences and encouraging environmental stewardship. The brand is committed to fostering connections and creating meaningful moments in locations that resonate with fans globally.
The full list
of Golden Venues spans:
Africa
South Africa (two
locations) including, the iconic Table Mountain, one of the world's Seven
Wonders of Nature and Hartbeespoort Aerial Cableway with spectacular
views overlooking the breathtaking Hartbeespoort Dam.
Europe
Grand Peninsula Lagonissi in
Athens, Greece, a popular beach and sailing destination on
the Athenian Riviera with panoramic views of the Saronic Gulf;
Thames Riverfront in Battersea,
London, UK, a bustling district with local and tourist attractions, including a
riverside promenade, ecological areas, and sports facilities;
South America
Arpoador Beach in Rio de
Janeiro, Brazil, next to Ipanema beach, this landmark destination is renowned
for surfing and the best sunset views in town;
Café Del Mar in Cartagena,
Colombia, located 150m high at the top of Old Town, Cafe Del Mar offers 360-views
of Cartagena and is known for its stunning sunsets;
Coatepeque Volcano, El Salvador, a volcanic
crater located 745 meters above sea level overlooking 50,000 years old lake;
San Carlos de Bariloche,
Argentina, a popular ski destination in the Argentinean Patagonia, surrounded by
scenic forests and mountains;
Pichilemu in Punta de Lobos,
Chile, a distinct beach with gray sand and large cliffs, Pichilemu is the
heart of surf culture in Chile where many of the country's best surfers learned
their skills.
Asia
Morito Beach in Kanagawa,
Japan, known for its stunning views of Mt. Fuji, Morito Beach is one of the
most famous spots on the coast of the Miura Peninsula;
Fans can take in the beauty of nature while celebrating life’s golden
moments – together with a refreshing Corona Cero served with a lime, or in any
way they prefer to unwind and reconnect with nature.
As the first-ever global beer sponsor of the Olympic Games, the
no-alcohol beer brand is also elevating the role of moderation in Olympic
celebrations globally, creating spaces and moments for cheers and choice in
meaningful locations that matter to fans.
South Africa Breweries
brands have seen countless new friendships, connections, and experiences built
on a shared love of sport and are pleased to be a part of that legacy with
decades of historic, award-winning and responsible sports marketing.
The Golden Venues will be open to the public daily during the Olympic Games,
starting July 23.
Corona, a global brand of AB InBev, is the iconic beer brand that is associated with paradise and is available in 180 countries. Recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, Corona encourages people to reconnect with nature and embrace the simple pleasures of life. It's not just about the beer, but also about the ritual of adding a slice of lime to your Corona, an experience that enhances the moment. Corona is more than just a beverage; it's nature in a bottle. We are committed to protecting nature and have become the first global beverage brand with a net-zero plastic footprint, as part of our ongoing efforts to protect the world’s oceans and beaches from plastic pollution. Every sip of Corona is a celebration of nature and the beauty of the world around us.
Corona, a global brand of AB InBev, is the iconic beer brand that is associated with paradise and is available in 180 countries. Recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, Corona encourages people to reconnect with nature and embrace the simple pleasures of life. It's not just about the beer, but also about the ritual of adding a slice of lime to your Corona, an experience that enhances the moment. Corona is more than just a beverage; it's nature in a bottle. We are committed to protecting nature and have become the first global beverage brand with a net-zero plastic footprint, as part of our ongoing efforts to protect the world’s oceans and beaches from plastic pollution. Every sip of Corona is a celebration of nature and the beauty of the world around us.
Corona is not distributed by AB InBev in the United States.