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This event will convene industry leaders, government
representatives, civil society organizations, and business partners to
collaboratively shape the future of African tourism and elevate the prominence
of ‘Brand Africa’.
The conference will feature a Brand Africa Think Tank, a
closed-door forum that convenes top CEOs, National Tourism Organization general
managers, and private sector stakeholders. The objective is to develop
effective communication, marketing, and branding strategies to restore market
confidence and revitalize tourism in the post-pandemic era. This initiative
seeks to position Africa as a premier global destination by showcasing its
natural assets and cultural attractions.
Furthermore, a specific session will emphasize global
tourism investment trends, with a particular emphasis on Zambia. This session
will offer insights into sustainable development opportunities and strategies
to attract tourism investments. The event will conclude with the launch of the “Doing
Business Guidebook for Zambia,” which provides practical guidelines for
sustainable tourism development within the country.
The primary topics to be discussed during the meetings are
as follows:
- Sustainable Tourism Development Strategies
- Enhancing Africa’s Global Tourism Competitiveness
- Innovation in Tourism Marketing and Branding
- Post-Pandemic Recovery Strategies for the Tourism Sector
- Investment Opportunities and Challenges in African Tourism
In closing, the UN Tourism organization will introduce its “Doing
Business Guidebook for Zambia.” This guidebook provides valuable insights and
practical guidelines for achieving sustainable development within Zambia’s
tourism industry.
The conference will be held In conjunction with the 67th Meeting of the UN Tourism Regional Commission for Africa.
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