The ongoing voting process is transparent and can be seen by anyone as the data is available on the consumer value awards website. In the telecommunication category (MNOS), MTN takes the Top spot having 46% of consumers vote in the category, Spectranet leads the Internet Service Provider Category with 80% of votes.
A cross section of Maiden edition winners
In the Table Water Category CWay overtakes Eva water who was
the leading brand in the last month with Cway now having 37% of the vote in the
category. This shows how competitive the voting is. Some other brands have also
moved up to be in the top spot in their categories, brands like fearless with
55% of vote in the Energy Drink category, Reload Multivitamin with 64% of vote
in Multivitamin Infant category, cowbell with 55% vote in the Milk Skimmed
Powdered category.
Other leading brands on the voting platform of consumer
value awards based on consumers preference in the second month include; always
50% vote in Sanitary Pad category, in the Telecommunication (MNOS) Data
category, MTN leads with 44%, Ice Cream category, Just Delight with 37%.
Detergent/ Bar Soap, Viva 33%, Home Appliances Television, Samsung 47%, Home
Appliances Refrigerator, Haier Thermocool leads with 52%, Air Conditioner,
Lontor 38%, Home Appliances Washing Machine,
Haier Thermocool 50%, Alcoholic Beverage, Trophy leading with 41% of the votes,
Carbonated Drinks, Pepsi 64%, cooking Vegetable oil, both Power oil and King
oil are leading in the category, Toothpaste Regular, Colgate 30%, Toothpaste
Herbal, Dabur leads with 61% votes, Sugar, Dangote Sugar with 61% vote, Cement,
Lafarge (Elephant) with 54%, Insurance, Leadway 55%, Malt Drink, Maltina and
Malta Guinness have 28% votes each,
Bathing soap, Dettol with 40% votes, Milk Full Cream, Peak milk with 69% of the
Votes in the category, Pasta, Golden Penny Spaghetti 77%, Noodles, Indomie 88%,
Custard, Checkers 88%, Banks, Gtbank and Access Bank with 44% each, Virtual
Banks, Opay 58%, Consumer Friendly Organizations, Cadbury 60%, Dish Washing
Liquid, Morning Fresh 54%, Sausage Roll, Gala 92%, Chocolate Malt Beverage,
Bournvita 57%, Seasoning Cube, Knorr 63%, Tea Bag, Lipton 87%, Petroleum Jelly,
Vaseline 75%, Mattress, Vitafoam 50%, Stout Beer (Dark Beer), Guinness 75%,
Engine Lube International, Mobil XHP 100%, Engine Lube local, Oleum oil 85%,
Breakfast Cereal, Golden Morn and Nasco Cornflakes 38% each, Toilet Cleaner,
Hypo with 55%, Multivitamin Kids, Reload, 86%, Multivitamin Adults, Reload 91%,
Sport Betting, Bet 9ja 50%.
Akonte Ekine, Chief Executive Officer BrandXchange and
Convener Consumers Value awards said the consumers are validating brand
promises and it is a reward for promise kept hence the badge of honour from the
Consumers which shows brand appreciation and a call to brand to wake up to the
challenges of the economy and innovate to attend to the rising cost of living.
He commended the consumers for participating in the vote and
call on more consumers to vote for brands as the closing date of 30th
June is fast drawing near.