Digital telecommunications brand, Globacom, has again announced its sponsorship of the 2024 Ojude Oba Festival. In an address delivered at the pre-event press conference held at the Awujale’s palace in Ijebu Ode, Ogun State, Globacom’s representative, Mr Kazeem Kaka, said the company is committed to uplifting Nigeria’s rich cultural heritage.

He said: “Our sponsorship of festivals is aimed at identifying with the cultures and traditions of the Nigerian people, being an indigenous company. By sponsoring Ojude Oba and other Nigerian festivals with huge tourism potentials such as Ofala of Onitsha Kingdom, Globacom is helping to promote the cause of tourism in the country.”

Globacom’s collaboration with the custodians of this festival, Mr Kaka explained, underscores the company’s commitment to the rich heritage of the nation, which is externalised through these festivals. “It is our belief that our continued support for Ojude Oba will further strengthen the festival and entrench it as a world class carnival which will attract even more tourists from across the world.”