Yihan Wang
Air travel has roared back to life, leaving the COVID-19 pandemic far behind.The International Air Transport Association projects that
airlines will operate a record 40.1 million flights this year, with revenues
seen reaching a record $996 billion.
To keep up with robust demand, airlines are looking to add
still more flights, which in many cases will require more aircraft. But Boeing
is ensnared in production troubles that have generated safety concerns, while
Airbus' manufacturing capacity is already maxed out.
On the surface, this should be the perfect opportunity for a
fresh market entrant like the Commercial Aircraft Corporation of China (COMAC).
Its C919 model, the first jet designed in China to compete with the offerings
of Boeing and Airbus, has been safely used for thousands of flights by Chinese
airlines since May 2023, when it first came into service with China Eastern
Airlines.
Yet geopolitical tensions and other complications appear set
to keep the C919 from being globally embraced for the time being. Still, the
successful development and commercialization of the C919, a process which began
in 2007, marks a milestone in China's long-term push into the commercial
aerospace sector, a strategic emerging industry for Beijing. The maiden journey
of the C919, a flight from Shanghai Hongqiao Airport to Beijing Daxing Airport,
loudly proclaimed COMAC's challenge to the Airbus-Boeing duopoly.
So far, COMAC has received more than 1,200 orders for C919s
to be delivered over the next seven years, primarily to Chinese airlines and
leasing companies. GallopAir, a Bruneian startup airline controlled by Chinese
investors, signed a letter of intent to buy 30 C919s last September. Thailand's
City Airways previously agreed to lease C919s from a Chinese lessor but has
since gone out of business.
Some Western companies have shown interest in the C919
program, too. Ireland's Ryanair, one of Europe's largest low-cost airlines,
provided support to COMAC for the C919's development, beginning in 2011. CEO
Michael O'Leary, has talked of the plane's potential to help bring down
aircraft costs globally. U.S. lessor GE Capital Aviation Services signed a
letter of intent for 10 C919s in 2010 and in 2021 was sold to rival AerCap,
which also reached a preliminary deal with COMAC.
Harbin Taiping International Airport in January: China's
aviation market is one of the world's largest and fastest growing. © Reuters
For now, the C919 cannot fly in Europe or the U.S. because
the plane has not been certified "airworthy" by regulators in either
place. While European regulators are reviewing an application from COMAC, the
U.S. appears less open to the plane.
In January 2021, the U.S. formally blacklisted COMAC,
alongside many other Chinese companies, as a "Communist Chinese military
company" posing a threat to American national security. The measure only
blocked U.S. investors from putting money into the company but could still be a
barrier to the C919's entry into the American market.
So far, though, COMAC has been able to continue doing
business with U.S. suppliers. Indeed, while the C919 is held up as an
indigenously Chinese developed and manufactured aircraft, approximately 90% of
its major components come from North American and Europe suppliers.
For example, the plane's engines are made by CFM
International, a 50-50 joint venture of GE Aerospace and France's Safran.
Components, including the autopilot system, fuel system, landing gear, avionics
and flight recorder come from Western suppliers like GE, Honeywell, Parker
Aerospace and Liebherr, or were co-developed with Western partners like Safran
and GE.
This high reliance on Western suppliers and partners could
potentially affect the stability and security of COMAC's research and
development, manufacturing and overseas sales.
Since the start of U.S.-China trade war in 2018, several
Western suppliers and R&D partners have suspended collaboration with COMAC.
Others have raised concerns about COMAC's larger C929 model, originally
launched as a joint development project with Russia's United Aircraft.
Beyond this, the "made in China" image of low
cost, low-quality products could affect the confidence of potential Western
passengers, and has probably been a factor in the disinterest of most Western
airlines.
Both Chinese authorities and COMAC's stakeholders are highly
aware of the constraints holding back the C919's advance into global markets.
Yet for now, they are not focusing on them. China's aviation
market is one of the world's largest and fastest growing, so it makes sense for
COMAC to keep its strategic focus on exploiting the domestic market in terms of
R&D, manufacturing and sales.
As far as overseas markets, COMAC has enough work on its
hands meeting increasing interest from potential buyers from the emerging
economies participating in China's Belt and Road Initiative.
With continued indigenous innovation, strategic planning and
diplomatic effort, the C919 could indeed become a competitive alternative in
the global market. The strengthening of domestic supply chains and new
collaborations with domestic and foreign partners could help mitigate the
impact of geopolitical tensions. While the C919 is not likely to fly in Europe
or North America anytime soon, that day should still eventually come as COMAC
works through regulatory, technological and logistical constraints, perhaps
with new Western partners.
By Yihan Wang is an associate professor of international
strategy at EM Normandie Business School in Le Havre, France.
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