Ace Roots Celebrates Ijebu Culture at Iconic Ojude Oba Festival

Your favorite low-sugar herbal drink, Ace Roots makes an entrance with its new look and great taste at Ojude Oba.

Ace Roots, a low sugar drink that perfectly combines a blend of true African herbs, spices and fruits with a great kick of alcohol, proudly participated in the recently concluded Ojude Oba Festival in Ijebu Ode, celebrating the rich traditions and vibrant culture of the Ijebu people.

The Ojude Oba Festival, held yearly two days after Eid-el-Kabir, is a grand celebration that brings together the Ijebu community and visitors from around the world. The festival features colorful parades, traditional music, dancing, and displays of cultural heritage, all in honor of the Awujale of Ijebuland.

Ace Roots was a part of this significant cultural event, joining the Ijebu people in their festivities. The brand’s presence at the festival was marked by engaging activities, interactive sessions, and a showcase of the unique heritage that Ace Roots embodies.

“Our participation in the Ojude Oba Festival reflects our commitment to celebrating Nigeria’s diverse cultural heritage,” said Adedamola Adeleke, Brand Manager, Ace Roots, Nigerian Breweries Plc. “We are honored to be part of this iconic event and to share in the joy and pride of the Ijebu people.”

Festival attendees had the chance to experience the essence of Ace Roots through special sampling sessions and cultural displays that highlighted the drink’s natural ingredients and traditional roots. The brand’s engagement with the festival-goers added an extra layer of excitement and community spirit to the event.

As a brand that values tradition and cultural pride, Ace Roots’ involvement in the Ojude Oba Festival showcases its dedication to supporting and promoting Nigerian cultural events through meaningful partnerships.

The unique herbal drink offers a blend of African herbs and spices in every sip. Originally introduced in 2015 and made a comeback this earlier this year to redefine the herbal category. Distinguished by its low sugar, Ace Roots re-introduces in a 45cl bottle and 50cl can, ensuring its style matches its stellar taste. More than just a drink, Ace Roots embodies a cultural movement, inviting all to embrace their roots and live life to the fullest.

June 22, 2024