Naija Home Automation Limited has opened a new exclusive Sony store at Jara Mall in Ikeja, Lagos to ensure customers have access to original Sony products at affordable prices.

With the opening of the new store, customers in Nigeria can now access Sony’s cutting-edge technology across its product categories including TVs, home audio, party box speakers, award-winning 1000X noise cancelling headphones, and many more.

The consumer electronics giant, Sony Middle East and Africa opened the new store in partnership with Naija Home Automation Limited, at the heart of Nigeria’s largest technology hub in Ikeja.

The new store was inaugurated by Adegoke Fayoade, commissioner of Police, Lagos State in the presence of Amit Khandelwal and Sujay Kumar from Naija Home Automation Limited as well as Saurabh Bhalla, regional manager of Sony Middle East and Africa.

Speaking at the inauguration in Lagos, Jobin Joejoe, managing director of Sony Middle East and Africa said the electronic giant is delighted to showcase Sony’s latest products at Naija Home Automation Limited store.

“Our consumers in Nigeria now have the opportunity to access the best-in-class technologies under one roof. The new store testifies to Sony’s commitment to champion and support the region’s passion for music and dance, by bringing products to fulfill their needs,” Joejoe said.

He said the new outlet will offer customers a world-class shopping experience with an extensive lineup of televisions, home entertainment, digital imaging products, and premium audio accessories.

Complementing the exclusive lineup, he said, the Sony store will also include the newly launched ULT Power Sound series that features a set of wireless speakers and headphones.

“Sony is a global leader in the technology sector winning fans across the world. With this launch, Nigerian customers can now enjoy a truly immersive experience set in a convenient and accessible location to all in Ikeja, Lagos,” said Adegoke Fayoade, commissioner of Police, Lagos State.

Sony Middle East and Africa FZE is a subsidiary of Sony Corporation and the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, mobile electronics (car audio), broadcasting and professional products, and computer entertainment (PlayStation) products in more than 40 countries in the region.