In an interview with GQ South Africa, Aṣa talked about
making music in different languages and how it helps her connect with a global
audience.
The critically acclaimed singer with Nigerian and French
roots shared that when making music, she conveys her message in the best way it
will resonate with listeners. “There are some songs that I cannot sing in
English as they wouldn’t convey the message I want.
Because of the tonal beauty and musicality of singing in
Yoruba, it feels very personal, yet it also resonates with everyone. However,
in terms of breaking through and reaching a wider audience, English is the
global language,” Aṣa tells GQ South Africa.
Aṣa grew up in Oyo State, Nigeria, before moving to France
at a young age. On how her Nigerian and French heritage influences her music,
she shared that being Nigerian kept her African while her French connection
helped her connect to a global audience.
The multi-award-winning singer whose 2008 self-titled album won the Headies Album of the Year prize shared that while her music is influenced by her Nigerian roots, she has a global approach to making music. “I always allow for that space when I’m making music.
I want to create music with everyone in mind, including
those who may not know or understand my language or culture. But I always
strive to include them. I’m from Nigeria; I want to act locally but think
globally in my approach to music.”
Aṣa is famous for her rich exploration of Yoruba folk music
which she infuses with Jazz & funk elements. She has also explored Pop and
Afrobeats on her 2022 album ‘V’ which featured guest appearances from Wizkid,
Nigerian Highlife group Cavemen, and Ghanaian international sensation Amaarae.