The recently
relaunched ‘Everyone has a Chivita 2.0’ campaign by Chivita Juices featuring
top Influencers in Northern and Southern Nigeria – Eso Dike, Ify Okoye,
Teminikan, Eki Ogunbor, Nedu, Emeneks, Namenj, Layuzah Musa, is a perfect
example of this.
More than just an
advertising campaign that explores the bonds of friendship, family and romance,
it also highlighted moments of joy and shared experiences that resonate with
consumers.
Prior to the official campaign launch, all Big Brother Naija
fans went wild with excitement when a clip from the Chivita Supermarket video
featuring Elozonam and Diane Russet went viral. This reinforces the message
that even in Romance, there is a Chivita for you too.
Mrs. Toyin Nnodi, Marketing Director, Chivita|Hollandia,
says it is all about inclusivity. “Everyone Has a Chivita 2.0” stands to
celebrate diversity and unity through a shared love for Chivita. This inclusive
approach serves as a reminder that, regardless of preferences, there exists a
Chivita product suited to every individual’s taste and need.
“This campaign is instrumental to elevating Chivita Juices
beyond just a beverage option. Beyond creating buzz, it is a strategic move
that not only grows consumer loyalty but also positions Chivita as a lifestyle
brand that resonates with diverse audiences.” She added.
Chivita offers a range of fruit juices, juice nectars, and
fruit-flavoured drink products namely Chivita 100%, Chivita Exotic, Chivita
Active, Chivita Ice Tea, Chivita Happy Hour, and Chivita Smart Malt, all of
which come in a variety of variants and different pack sizes and packaging
formats to meet consumers’ desires for healthy and great tasting juices while
ensuring that Everyone Has A Chivita