Europe’s landmark rules on artificial intelligence will enter into force next month after EU countries endorsed on Tuesday a political deal reached in December, setting a potential global benchmark for a technology used in business and everyday life.
The European Union’s
AI Act is more comprehensive than the United States’ light-touch voluntary
compliance approach while China’s approach aims to maintain social stability
and state control.
The vote by EU
countries came two months after EU lawmakers backed the AI legislation drafted
by the European Commission in 2021 after making a number of key changes.
Concerns about AI
contributing to misinformation, fake news and copyrighted material have
intensified globally in recent months amid the growing popularity of generative
AI systems such as Microsoft-backed (MSFT.O), OpenAI’s ChatGPT, and Google’s
(GOOGL.O), chatbot Gemini.
“This landmark law, the first of its kind in the world,
addresses a global technological challenge that also creates opportunities for
our societies and economies,” Belgian digitisation minister Mathieu Michel said
in a statement.
“With the AI Act, Europe emphasizes the importance of trust,
transparency and accountability when dealing with new technologies while at the
same time ensuring this fast-changing technology can flourish and boost
European innovation,” he said.
The AI Act Imposes strict transparency obligations on
high-risk AI systems while such requirements for general-purpose AI models will
be lighter.
It restricts governments’ use of real-time biometric
surveillance in public spaces to cases of certain crimes, prevention of
terrorist attacks and searches for people suspected of the most serious crimes.
The new legislation will have an impact beyond the
27-country bloc, said Patrick van Eecke at law firm Cooley.
“The Act will have global reach. Companies outside the EU
who use EU customer data in their AI platforms will need to comply. Other
countries and regions are likely to use the AI Act as a blueprint, just as they
did with the GDPR,” he said, referring to EU privacy rules.
While the new legislation will apply in 2026, bans on the
use of artificial intelligence in social scoring, predictive policing and
untargeted scraping of facial images from the internet or CCTV footage will
kick in in six months once the new regulation enters into force.
Obligations for general purpose AI models will apply after
12 months and rules for AI systems embedded into regulated products in 36
months.
Fines for violations range from 7.5 million euros ($8.2 million) or 1.5% of turnover to 35 million euros or 7% of global turnover depending on the type of violations.