The 10th Africa Magic Viewers’ Choice Awards (AMVCA) kicked off on Friday with the Cultural Day event, marking the official beginning of the series of activities preceding the Award Night on Saturday.

Attendees graced the event with their exquisite traditional attire, presenting a captivating blend of African heritage and the glamour of the film awards.

Stealing the spotlight on Friday among the celebrities are the Akpofures (Neo and Venita), Nollywood actress, Iyabo Ojo, media personality, Symply Tacha, Kunle Remi, OAP, DOTUN, and a host of others.

The AMVCA is an annual award presented by Multichoice to recognise outstanding achievements in television, film, entertainment, and digital content creation throughout Nollywood and the entire African continent.

The AMVCA ceremony will be held in Lagos, Nigeria, and broadcast live on all Africa Magic channels.

The nominations for the 10th edition of the AMVCA were unveiled on Sunday, and the list includes categories such as Best Writing Movie, Best Documentary, Best MultiChoice Talent Factory, Best Scripted, Best Digital Content, Best Unscripted M-Net Original, and more.

The awards will be determined by a combination of public voting and a panel of judges.

The 10th AMVCA will see winners emerge from 25



































categories, including 16 non-voting, nine audience voting categories, and recipients of two recognition awards – Lifetime Achievement and Trailblazer Awards.