Chinese video games giant NetEase said it is working with Microsoft to bring popular games including "World of Warcraft" back to the country after a public fallout that ended a decade-long partnership in 2023.
The two companies said in press release on Wednesday that
they are working to bring games developed by Blizzard Entertainment, a
subsidiary of U.S. gaming giant Activision Blizzard which Microsoft acquired
last year, back to the world's second-largest economy, starting this summer.
NetEase was the publisher of Blizzard's games in China from 2008 to 2023.
"We at Blizzard are thrilled to reestablish our
partnership with NetEase and to work together, with deep appreciation for the
collaboration between our teams, to deliver legendary gaming experiences to
players in China," said Johanna Faries, president of Blizzard
Entertainment.
Additionally, Microsoft and NetEase said they have also
entered into an agreement to explore bringing new NetEase titles to Microsoft's
Xbox gaming consoles and its other gaming platforms.
A number of popular online games developed by Blizzard were
taken offline in China last year after the company terminated its lucrative,
14-year-long partnership with NetEase, citing disagreement over intellectual
property control.
The incident escalated into an open feud that saw the two
companies sue each other. Tension eased after Microsoft acquired Activision
Blizzard in October, which was followed by changes to the latter’s management.
Local Chinese media reported late last year that NetEase and
Microsoft were seeking ways to bury the hatchet and re-launch the games in
China.
The exit of Blizzard games was closely watched because
Blizzard’s games were highly popular in China. Chinese media said “World of
Warcraft” alone had five million Chinese gamers in 2009 after NetEase became
the publisher.
The press release on Wednesday showed the renewed publishing
agreement covers Blizzard’s flagship games “World of Warcraft” and
“Hearthstone” as well as other titles in the “Warcraft,” “Overwatch,” “Diablo”
and “StarCraft” franchises.
The earlier breakup sparked outcry with millions of Chinese
netizens complaining online that they would lose access to their favorite
games.
In February 2023, before the games were taken offline, over
a million of Chinese gamers requested refunds for unspent services in
Blizzard’s games, NetEase customer service said at the time.
NetEase is China’s second-largest video games company by
revenue after Tencent.