The company will on Thursday evening announce its official
price range and start taking orders for the car, dubbed the SU7, with the SU
short for Speed Ultra. CEO Lei Jun's comments, made on his official Weibo
account, mark the first time the company has confirmed the upper end of its
price range.
Anticipation for the car has been building up since Xiaomi
unveiled the vehicle in December and announced it aimed to become one of the
world's top five automakers. Lei has touted it as having technology capable of
delivering acceleration better than Tesla cars and Porsche's EVs.
Xiaomi stores in China also began displaying the car on
Monday, with prospective customers and car bloggers lining up to get a close
view of the "ocean blue" version. In addition, the company uploaded
its "Xiaomi Car" app to Chinese app stores.
The SU7 will come in two versions - one with a driving range
of up to 668km (415 miles) on a single charge and another with a range of up to
800km. By comparison, Tesla's Model S has a range of up to 650km.
China's fifth-largest smartphone maker has been seeking to
diversify into EVs amid stagnating demand for smartphones - a plan it first
flagged in 2021. Other Chinese tech companies that have partnered with
automakers to develop EVs include telecoms giant Huawei HWT.UL and search
engine firm Baidu.
Xiaomi has pledged to invest $10 billion in autos over a
decade and is one of the few new players in China's EV market to gain approval
from authorities, who have been reluctant to add to the supply glut.
Its cars are being produced by a unit of state-owned automaker BAIC Group in a Beijing factory with an annual capacity of 200,000 vehicles. -Reuters