Instagram Head Adam Mosseri and Meta CEO Mark Zuckerberg
announced the feature was in testing via Threads posts, stating that users in
Australia that are part of a test will now be able to tag topics to categorise
them. These tags can be based on a specific interest or theme, which suggests
that they will work in a similar fashion to hashtags on Twitter.
Three screenshots of the user interface shared by Mosseri show a hash button that appears to the right of the microphone button in the post composer on the Threads app. When the button is tapped, you can start typing a word and the app will make suggestions to add a tag which appears in blue as a hyperlink on the post. However, it appears that you can only add one tag to a post, unlike platforms like X or Mastodon.
It's also worth noting that the suggestions for tags that
appear when you are trying to add one to your post will also display the number
of posts that include that tag. Threads does not currently offer a dedicated
section for trending tags or topics, but the addition of tag support suggests
that a trending section could eventually make its way to the app.
Earlier this week, Meta announced it was rolling out support
for the ability for users to delete their Threads profile without deleting
their Instagram account. Nearly five months after the service was launched,
users will be able to delete their Threads profiles with no impact on their
Instagram account — instead of just deactivating their account on the
text-based social platform.