With a track record of over a decade in strategic and
corporate communications and a well-established Pan-African presence across
East, West, and South Africa, LSF PR is poised to redefine the PR industry by
offering unparalleled expertise in facilitating impactful connections, building
narratives from an African perspective, and fostering collaboration among
diverse stakeholder groups across the UK, Europe and Africa.
With this strategic expansion, the agency will cater to
three target groups; businesses in Africa looking to seamlessly integrate into
the UK and European market, ensuring visibility and success, UK and European
businesses seeking to tap into diverse stakeholder groups across Africa, and
lastly, UK and European based businesses looking to effectively connect with
the African diaspora community within the region.
Through culturally resonant narratives and strategic
campaigns, LSF PR is set to help brands foster genuine connections and
engagement within these businesses’ respective key demographics utilizing
proven and time-tested media strategies.
Speaking on the expansion, Tolu Akinbamiyorin, Managing
Director, LSF PR Africa Operations, said “Our expansion to the UK is proof of
our organization’s growth in the last decade. We are optimistic that with our
understanding of the African, UK and EU markets, we’re well-equipped to
navigate cultural nuances and offer a unique perspective with impactful
communication strategies”.
LSF PR specializes in corporate communications, technology,
and consumer brands, boasting an extensive portfolio and an experienced team.
Among the agency’s robust clientele is Inq. Group; leading-edge computing
technology company, Convergence Partners – a Pan-African private equity firm
dedicated to accelerating ICT infrastructure growth across Africa, Siemens,
L’oréal Professional Paris, Binance, BIC, Jumia and several others.
“Our expansion into the UK and European market signifies a
natural progression, born from our deep understanding of the intricacies of the
African media landscape and the unique dynamics of the UK and EU market,
enabling us to offer unparalleled insights and solutions that transcend
cultural boundaries,” says Bidemi Zakariyau Akande, Founder and CEO, LSF PR.
Since its inception, LSF PR has consistently demonstrated
dedication to excellence, one that has earned the agency a distinguished array
of accolades spanning diverse categories.
Particularly noteworthy are the various SABRE awards the
company has received for its outstanding achievements in brand building,
financial communications and sponsorships, public affairs/government relations,
crisis communications, media relations and many others. The agency has also
been listed on PRovoke’s Global Creative Index as one of the most creative PR
agencies in the world.