Olufemi Adeyemi
Sanlam Nigeria recently launched the #ProudMoments campaign to herald a fresh approach to deepening financial inclusion and aid the appreciation for Insurance services across businesses and for individuals.
The Marketing Services Coordinator, Sanlam Life Insurance
Nigeria Ltd, Bankole Banjo, confirmed this to newsmen in Lagos, stressing that
the campaign (with visuals shot in strategic locations in Nigeria) centred on
the need to protect the things that matter through insurance.
The campaign advocated resilience and grit as critical
ingredients required to achieve success. It maintained that the creative
delivery highlighted a clear theme around celebrating genuine success whether
personal, professional or organizational while emphasizing the need to put in
place adequate protection for the same.
At the launch in Lagos, the Managing Director/Chief
Executive Officer, Sanlam Life Insurance Nigeria, Mr Tunde Mimiko, restated the
company’s unstinting commitment to promoting well-intentioned living that
encourages success stories and celebrates individuals who are constantly
challenging themselves to promote a healthy, vibrant and secure future.
“Success means different things to different people. For
some, it is getting that new car, moving into a new home or even starting a
business. With #ProudMoments, we are leading the conversation around putting
adequate buffers, more protection around your success indicators. What we are
promoting is a confident and secure future with diverse resources that covers
all aspect of human living ranging from car, properties, health, education and
to life itself,” Mimiko said.
He added, “Our #ProudMoments campaign, therefore, is an
exciting creative endeavour that succinctly demonstrates how our most valuable
achievements are worth protecting because they are a source of our pride, a
testament to our commitment to live a more qualitative life.”
In a remark, the Managing Director/CEO, Sanlam General
Insurance, Mr Bode Opadokun, reiterated Sanlam Nigeria’s continuous efforts at
celebrating individuals’ achievements and successes, connecting its drive to
creating an environment that appreciates lasting impact and legacy through
insurance. “Insurance is a promise; a promise to deliver stated support when
pre-covered losses occur.
“So, for every individual who seeks success, our
#ProudMoments campaign represents one of the ways by which we remind them to
pitch their tent with the one insurance company that can confidently help them
protect their successes come what may,” he affirmed.