Designed as a personalized hub, the tab offers a
comprehensive view of users' activities and interests within the streaming
platform. This move comes as part of Netflix's continuous efforts to keep
viewers hooked to its vast library of content.
Variety has reported that starting from Monday, the 'My
Netflix' tab will replace the Downloads tab on the Netflix app, providing users
with a streamlined experience.
The tab incorporates various sections, including a
consolidated list of downloaded TV shows and movies, titles that have received
a thumbs-up, items saved in the My List watch list, watched trailers, set
reminders for upcoming releases, a list of ongoing series and films, and a
record of recently viewed content.
According to Edith Chao, the Netflix product manager, the
'My Netflix' tab is tailored to users' preferences, and the more they interact
with the platform, the more customized the recommendations will become.
For instance, if a user frequently adds action-thrillers
like 'Extraction 2' to their My List or shows appreciation for every season of
'Bridgerton' with a thumbs-up, the tab will adapt to showcase more similar
content.
The feature is available on iOS devices starting today and
will roll out on Android devices in early August, shared TechCrunch.
However, this is not the only update to the Netflix app; the
'Home tab' still exists, offering the full catalog of shows and movies, along
with personalized recommendations, top-trending titles, and a "continue
watching" section. Additionally, the 'New & Hot' tab promotes
Netflix's 'Top 10' lists, new releases, and a trending category called
'Everyone's Watching'.
While some users may find the inclusion of certain fringe
features, such as a section for rewatching movie trailers, a bit peculiar, the
move to consolidate such elements in one dedicated space may prove beneficial
for overall navigation.
However, this consolidation has also resulted in some
commonly used sections, like 'Continue Watching' and 'Watch It Again,' being
incorporated into the 'My Netflix' tab, potentially prompting users to explore
the new feature.