The company also announced new AI tools on Wednesday,
including a program for building more conversational customer-service agents,
technology access from the startup Cohere and a healthcare system for
generating clinical notes after a patient visit.
Organizations including Sony, Ryanair and Sun Life have
tried out Amazon Bedrock, a service the company announced in April that lets
businesses create applications with a range of AI models, Vice President Swami
Sivasubramanian said. Such generative technology can produce new text, images
and other content on command.
"Our mission is to make every company an AI
company," said Sivasubramanian, in an interview pegged to a summit the
cloud provider hosted in New York.
Amazon Bedrock is the company's answer to services announced
by Google and Microsoft, cloud rivals that have developed or marketed AI
garnering significant public attention. Microsoft has invested in OpenAI, the
startup that created ChatGPT and the AI model known as GPT-4.
Amazon's disclosure of thousands of Bedrock users,
previously unreported, shows its efforts are attracting interest as well. The
company has said its range of AI models on offer, low prices and role as the
largest cloud provider by revenue — already hosting myriad customers' data —
would help it in the competitive race to sell AI tools.
Amazon Bedrock will become available generally to any
customer very "soon," Sivasubramanian said. He declined to state
when, adding the company aims to address issues around cost allocation and
enterprise controls first.
In the meantime, he said, the company was adding to the
service. The cloud provider announced Agents for Amazon Bedrock, which lets
businesses create chatbots that execute tasks and give more personalized
answers drawing from their proprietary data.
An airline could build a virtual agent that books a flight
for a traveler, for instance, based on a customer's price, destination and
seating requests. The business potential for such agents have recently gripped
Silicon Valley. © Reuters